Thursday, December 29, 2016

Keepsake: Velvet Vision

"Eventually Midi Dress" in Shell

Available in Shell, Keepsake's "Eventually Midi Dress" is an ABSOLUTE vision!!! Crafted of sumptuous velvet, this fitted stunner features a plunging V-neckline, deep V-back with an invisible zipper, partial fitted lining, and a coordinating choker with concealed gold press studs. LOVE, LOVE, LOVE everything about this dress!!! Pair with nude sandals and simple earrings for a black tie affair, or, with a leather jacket and combat boots for an edgy date night alternative.


7FAM: "Bristol" Beauty

"Josefina w/ Destroy" in Bright Bristol

With well-executed hand sanding and careful placement of "wear and tear" markings, 7FAM's "Josefina w/ Destroy" in Bright Bristol has the look and comfort of a well-worn pair of denim. A feminized version of the traditional boyfriend jean, these fit relaxed through the waist and thigh, but gradually taper near the bottom for a universally flattering silhouette...a perennial favourite for good reason!!!

IRO: Tiger Stripes

"Daymon Sweater" in Light Grey

Undeniably cool, IRO's "Daymon Sweater" in Light Grey is a wardrobe MUST!!! Cotton in content, this banded sweater has been given an edgy makeover with distressed striping throughout the back and sleeves. Slightly oversized in fit, it pairs amazingly well with semi-relaxed jeans and ankle booties, sneakers too, for something more casual.

IRO: Criss Cross

"Tissa Tank" in Stone Grey

Crafted of their signature linen, IRO's "Tissa Tank" in Stone Grey is yet another home run!!! Edgy yet sophisticated, this beauty features a plunging V-neckline accented with silver grommets and lace-up detailing. As a statement all on its own, we're loving it paired with a leather jacket, tried and true skinnies, and moto boots...nothing else required except, maybe, a bold red lip.


Joie: Flower Power

"Birtha Top" in Porcelain

A DEFINITE jaw-dropper, Joie's "Birtha Top" in Porcelain has us all completely smitten!!! Outrageously feminine, it features a scoop neckline, cutaway shoulders, bracelet length sleeves, adjustable shoulder straps, ruffle detailing, and, most importantly, an allover floral print. Pair with distressed boyfriend jeans and pointed-toe pumps for an easy, everyday ensemble, or, with leather leggings, sky-high platforms, and oversized hoops for a "sugar & spice" inspired option.


Joie: Chambray Cutie

"Amesti B Top" in Chambray

Crafted of heathered linen, Joie's "Amesti B Top" in Chambray is a warm weather ESSENTIAL. Lightweight and airy, it features a relaxed silhouette, short fluttery sleeves, and a smocked neckline that can be worn both on, and off the shoulders. Team this beauty with white skinny jeans, wedge sandals, and oversized sunnies for a look worthy of a tropical getaway. LOVE, LOVE, LOVE.


Style Highlight: Thigh Grazers

Spotted on Hollywood's fashion jet set as well as street style stars, OTK boots are THE chicest shoe of the season. Perfect day or night, with an incredible range of options from suede to leather as well as heel height and colour choices, this fashion MUST has been seen styled with oversized sweaters, skirts, dresses, and even shorts.

Because they cover so much of an individual's lower half, OTK boots run the risk of making the legs appear "heavier" than they are. Combat this by adding height by way of a heel, a stiletto heel to be exact. The added lift this provides helps to lengthen the legs making them seem longer and leaner. A general rule of thumb is the snugger the fit around the leg, the slimmer the look. While they look  AMAZING with a great variety of things, we're particularly fond of heeled thigh grazers paired with another of this season's hottest trends, the slip dress. This combo, popularized by the likes of Kendall Jenner and Gigi Hadid, is both fresh and modern. As supermodels, they need not be concerned with the length of boot, for the rest of us mere mortals, it's incredibly important when pairing them with dresses or anything else for that matter, that a flash of skin remains visible. This little bit of "exposure" keeps the look light and not too overdone. When wearing tights with this look, just make sure that a wide enough gap is present between the bottom of the "top" and the top of the boot.

For those who find heeled OTK boots rather intimidating, have no fear, style does NOT have to be sacrificed for comfort...flat soled varieties are aplenty and can be just as high-impact! Decidedly more relaxed, we're loving them paired with second-skin skinnies for a timeless effect. A slim pair of jeans shows off the shape of the leg so long as the top paired with them is not too long, billowy, or shapeless. Same rule of thumb applies with these as well...make sure enough of the upper portion of the leg remains visible between the top and boot. While vast in variety, generally speaking, boots that finish slightly above the knee give off a casual semi-equestrian vibe while ones that creep higher up the leg appear trendier and, in some cases, sexier.

Barely scratching the surface with our descriptors of OTK boots, one can easily see how the addition of such an item would be a game changer in a fashion lover's wardrobe. Objectively "simple", these boots have the power to transform an outfit's overall mood; they can make an insignificant ensemble cool, an ordinary one edgy, and a dated one current. As with everything in fashion, the trick is all in finding the right one, so, go ahead, start trying...


Tuesday, December 27, 2016

Equipment: One Dress, Two Ways

"Gretchen Dress" in Riviera Blue/Nature White

Similar to its sister the "Gretchen Cotton Shirt", the "Gretchen Dress", also received in Riviera Blue/Nature White, features an on trend off the shoulder neckline, hidden front button placket, cuffed sleeves, and a shirttail hem. Absolute perfection on its own with ankle booties and/or sandals, it also looks AMAZING worn as a tunic over distressed denim...skinny or slouchy. LOVE.


Equipment: Riviera Cool

"Gretchen Cotton Shirt" in Riviera Blue/Nature White

Received in Riviera Blue/Nature White, Equipment's "Gretchen Cotton Shirt" is a fashion lover's DREAM!!! Oozing understated sophistication, this crisp, striped cotton topper features an off the shoulder neckline, front button placket, and easy cuffed sleeves. Wear slightly unbuttoned over relaxed, light-washed denim, or, with second skin white skinnies, platform sandals, and oversized hoop earrings for an elevated casual look.


Friday, December 23, 2016

Equipment: Cherry Party

"Carina Silk Shirt" in Nature White Multi Cherry Riot

Received in Nature White Multi Cherry Riot, Equipment's "Carina Silk Shirt" is a DEFINITE mood lifter!!! Crafted of their signature washed silk, this sleeveless top features an allover cherry graphic, concealed button placket, inverted back pleat, and vented side seams. Wear tucked into high-waisted flares with platform shoes for a vintage throwback, or, with a boyfriend blazer, skinny jeans, and OTK boots for a clean, sophisticated option. SO. MUCH. FUN.


Holiday Hours

To all our fashionistas, our store Holiday Hours are as follows...

Saturday, Dec. 24/16: 10 am - 4 pm
Sunday, Dec. 25/16: CLOSED
Monday, Dec. 26/16: CLOSED 
Tuesday, Dec. 27/16: 10 am - 530 pm
Wednesday, Dec. 28/16: 10 am - 530 pm 
Thursday, Dec. 29/16: 10 am - 8 pm
Friday, Dec. 30/16: 10 am - 530 pm
Saturday, Dec. 31/16: 10 am - 4 pm

Wishing everyone a Happy and Safe Holiday Season!!! xoxo


Thursday, December 22, 2016

Wildfox: Bubbles

"Champagne Superstar BBJ" in Clean Black

Crafted of their signature varsity fabric, Wildfox's "Champagne Superstar BBJ" in Clean Black is a holiday MUST!!! Deliciously soft, this cult favourite pullover features a scoop neckline, exaggerated sleeves, and banded hems. With the perfect slouch factor, it pairs amazingly well with skinny jeans and sneakers...up the style ante by throwing on a sparkly statement necklace for added punch. Who says casual has to be plain, anyway?!!

Wildfox: Pineapple Perfection

"Party Pineapple Manchester Tee" in Clean Black

Available in Clean Black, Wildfox's "Party Pineapple Manchester Tee" is proof the pineapple trend is NOT going away anytime soon. With an exaggerated, oversized fit, this roomy tee is perfect anytime, anywhere. Ridiculously comfortable, we're loving it best paired with distressed skinnies and slip-on sneakers; once the weather warms, short shorts and flip-flops will be the companions of choice.


Lauren Moshi: Coming & Going

"Abegail Pullover" in Black

LOVE, LOVE, LOVE Lauren Moshi's "Abegail Pullover" in Black!!! Crafted of 100% cotton, this sweatshirt inspired top features banded hems, a statement making lace-up front, and edgy skull graphic on the back. Slouchy yet not too oversized, it pairs perfectly with well-worn, much-loved denim...skinny and/or boyfriend.

"Abegail Pullover" in Black


Rails: "Eye" See You

"Cleopatra Button Down Shirt" in Distressed Wash Patch

With a relaxed silhouette and embroidered metallic patch above a singular breast pocket, Rails' "Cleopatra Button Down Shirt" in Distressed Wash Patch is a reinvention of their classic chambray. Lightweight and breezy, it pairs beautifully with second skin skinnies and moto boots; for a date night alternative, wear open over a silky slip dress with combat boots and a statement necklace.


7FAM: Everyday Step Hem

"Ankle Skinny w/ Step Hem" in Distressed Authentic Light

Received in Distressed Authentic Light, 7FAM's "Ankle Skinny w/ Step Hem", is ideal for everyday wear. Soft to the touch with incredible stretch, these cropped skinnies are a medium blue wash with subtle fading throughout. With an of the moment step hem, shorter in the front and longer in the back, they pair amazingly well with sneakers and/or ankle boots...a definite MUST.


Tuesday, December 20, 2016

Joie: GORGEOUS "Gelina"

"Gelina Dress" in Caviar

Joie's "Gelina Dress" in Caviar has us seriously smitten!!! A year round beauty, it features an always flattering V-neckline, 3/4 length sleeves, artisanal embroidery throughout, and a whimsical tassel hemline. Relaxed in fit, we're loving this dress worn with opaque tights and OTK boots. As the weather warms, swap the tights out for bare legs, and boots out for sandals. OBSESSED.

Joie: Opulent Opal

"Opala Silk Blouse" in Porcelain

Delicate lace insets and front hanging tassels add a touch of femininity to Joie's "Opala Silk Blouse" in Porcelain. Crafted of layered silk chiffon, this dream of a top features a split V-neckline and bracelet length sleeves. Fans of monochromatic dressing, we're loving it paired with coordinating white denim; for a festive touch, add an oversized, sparkly statement necklace for a showstopping holiday ensemble!!!

Equipment: Bell-Sleeve Beauty

"Kenley Blouse" in Nature White

Equipment's "Kenley Blouse" in Nature White is a sophisticated, textured topper. Embossed throughout with a palm leaf motif, this beauty features an overall relaxed silhouette, hidden button placket, and dramatic bell-sleeves. A step above your everyday classic blouse, it pairs beautifully with distressed boyfriend jeans and heels, or, if you're fortunate enough to get away, with linen shorts and platform sandals. LOVE, LOVE, LOVE.

MOTHER Denim: Come Undone

"Flirt Fray" in Cold Feet

MOTHER Denim's "Flirt Fray" in Cold Feet is perfectly imperfect!!! Crafted of structured cotton, it features a slightly elongated rise and cigarette leg with heavy distressing at the hemline. Dotted throughout with wear and tear markings, it would look AMAZING paired with a leather moto jacket, clean white tee, and pointed-toe pumps.

MOTHER Denim: Let's Get Loud

"Looker Ankle Fray" in Loud is How I Love You

Boasting a well-worn, much loved feel, MOTHER Denim's "Looker Ankle Fray" in Loud Is How I Love You is the perfect pair of jeans to wear in combination with a cozy flannel shirt and stacked heeled booties. Accented with what looks like mild paint splatters and tears in the knees, these second skin skinnies are sure to be a wardrobe workhorse for many seasons to come.

3x1: Shredded Black Beauty

"W2 Mid Rise Skinny" in Black Shredder

We at Yu, know you can NEVER go wrong with a black skinny jean. Easily paired with anything and everything, it naturally has a "dressier" feel than a classic indigo denim; however, 3x1's "W2 Mid Rise Skinny" in Black Shredder straddles that fine line between dressy and casual. Jet black in wash, these second skin skinnies are wildly distressed along the front of both legs. Ridiculously lightweight and stretchy, they're both incredibly slimming and comfortable to wear. Pair with a leather jacket, classic tee, and pointed-toe boots for THE ultimate cool girl ensemble.

Monday, December 19, 2016

Style Highlight: ALL In The Details

 Luxury is ALL in the details, and it's precisely these details that add polish and refinement to any and all things, including dressing. Whether it be the perfectly carved button found on a sweater, or the contrasting stitching evident on a pair of jeans, it's these finishing touches that make a garment special and sets it apart from all the others.

Common this time of year is fur accented trimming on both fall and winter-y items: faux and/or real, both can be found in abundance. A sweater may be "just" a sweater until the addition of a fur collar. This simple addition instantly elevates it, giving off a dressier more luxurious feel especially when paired with a flowy silk top. Pictured above we have Heartloom's "Kai Sweater" in Tiramisu layered over Joie's "Melisent Top" in Raisin; the lushness of the cardigan juxtaposes beautifully with the delicate texture and airiness of the blouse underneath. Shown, many would consider a "dressier" option, for something slightly more casual, replace the silk top with a classic tee...while a plain one is great, a striped or graphic one adds drama and therefore, dimension.

From top to toe, every component is important when putting together a well thought out look. Finishing touches such as jewellery, footwear, and choice of handbags can take a look uptown, downtown, or somewhere in between. Typically, the sparklier the jewels, the higher the heel, the smaller the bag, the "dressier" the perception; however, perception is all it is. Always, the MOST stimulating outfits consist of elements that cross style lines; pair your glam jewels and platform heels with a rocker tee and distressed boyfriend jeans, wear that vintage fur with a plaid button-down shirt and leather shorts...the interest therein lies in the details and combination chosen.

Above, we've chosen to layer typically "fancy" jewels, Cuchara's "Bella" and "Sophia" necklaces with J Slide's casual "Annabelle" sneakers. The result, when worn together with the faux fur accented sweater and silky top, is a well-balanced, thoughout outfit not bound by any particular style "box", but rather one which manages to check more than a few of them off...THE ultimate goal in dressing, don't you think?!!

Tuesday, December 13, 2016

Tularosa: Fringe Affair

"Dresden Jacket" in Rowland Red

Tularosa's "Dresden Jacket" in Rowland Red is a definite SHOW STOPPER!!! With lush fringe detailing throughout, this lightly lined topper features a single button closure at the neck, and would be incredible paired with anything and everything. Amazing thrown over a LBD during the holiday season, and with a graphic tee and boyfriend jeans afterwards. LOVE, LOVE, LOVE.

Tularosa: Winter Floral

"Huxley Top" in Himalayan Floral

We're LOVING Tularosa's "Huxley Top" in Himalayan Floral!!! Warm in tone, this boho blouse features a loose, feminine silhouette with elbow length bell sleeves, a split V-neckline, and tassel tie accents. Play up the top's subtle retro vibe by pairing it with high-waisted flares and platform booties.

Tularosa: FAB Fringe

"Tay Fringe Halter Top" in Deep Indigo

Tularosa's "Tay Fringe Halter Top" in Deep Indigo is our answer to the age old question of what to wear on a night out. With a swingy silhouette, fringe accented hem, and low cut back, this seductive topper looks fabulous paired with second-skin skinnies, OTK boots, and oversized hoop earrings for a knock-out ensemble sure to turn heads!

Friday, December 9, 2016

Style Highlight: Cold Weather Toppers

Now that we're deep in the midst of winter, it seems only appropriate that we discuss some of the biggest trends in terms of outerwear this season. As always in fashion, there are numerous options, seldom, if ever, is there only one "right" look. Rather than running through the the full gamut of cold weather options, we've decided instead to pick two of our favourite looks, utilitarian and downtown sophisticate, to further discuss and explore.

Inevitably, the utilitarian aesthetic makes it onto every fashion list every season. The parka, both classic and modern, is timeless. While indeed fashionable, it is also extremely functional. No longer heavy and bulky, parkas, like SAM's "Mini Hudson" (pictured above), can be lightweight, compact, and incredibly sleek. Treated with multiple layers of polyurethane, this cotton twill, fur-accented jacket is both wind and water resistant making it an ideal choice for cold weather wear. Layered over seasonal knits, on trend plaids, and second-skin skinnies, the parka not only is a winter neccessity, but is a wardrobe one as well. Up the style quotient further by adding a luxurious toque, statement making necklace, and shearling lined boots. 

For those that favour an easy, more relaxed silhouette, the "robe coat" may be a viable option. The perfect blend of simplicity and chicness, this wraparound style is easy to dress up, and/or down. Slightly oversized, it pairs best with something tailored to keep the overall look balanced. Mackage's "Joslyn Coat" in double faced Black/Charcoal wool (pictured above) features fitted sleeves, a waterfall hood, snap button closure, subtle hi-lo hemline, and leather trimmed pockets. Play up the coat's minimalist feel by pairing with simple basics...a textured knit, ankle grazing leather leggings, and pointed-toe booties are fabulous options. 

Just two of the many, MANY options available now that temperatures are dropping, remember, great outerwear makes any outfit instantly cooler!!!


Wednesday, December 7, 2016

Holiday 2016 Gift Guide

Here at Yu, we associate December with new outfit layering possibilities, delicious treats, and of course, the added stress of finding the perfect gift. Thankfully, we've put together a carefully curated gift guide of some of our personal favourites to make your holiday shopping a little easier. Featuring a mix of well-loved classics and new must have goodies, we're confident you'll find the perfect something for that special someone...


Much like their shearling lined footwear, UGG's "Heritage Logo Mittens" are an instant classic, and well known and loved for their cold weather combating capabilities. Featuring twin face sheepskin, hand sewn detailing, and the brand's classic logo, this beauty comes in a variety of colours.


Candles from Australian brand, Damselfly, are the perfect somethings for ALL the sassy ladies in your life. Intoxicating scents paired with tongue in cheek quotes make this a simple, sure fire buy.


Get cozy with a pyjama set made from the most luxurious of fabrics. Ideal as a gift, or, for yourself to wear and do exactly what the jersey top says...


Available in assorted colours, Mackage's "Taj Cardholders" are cute and compact featuring an interior zip pocket for storing change, silver hardware, and five exterior card slots...perfect for fitting into small purses and pockets for a night on the town.


Featuring a removable pom pom on top, Lyla + Luxe's "Pom Pom Hat" is a chunky knit toque crafted from ultra stretchy fabric for utmost comfort whilst keeping your head adorably warm. Stylish, comfortable, and incredibly cozy, you can't go wrong!!!


At last, the perfect solution for unsightly hair elastics!!! "Bittersweet Bracelet(s)" eliminate the pressure from elastics around the wrist and makes the hair tie look like a stylish bracelet. Available in stainless steel and sterling silver, this bracelet accommodates all hair elastics and is an adorable bangle with or without.


Local to Edmonton, Shakti Jewelry is designed with intent and is meant to empower the wearer to follow their heart and soul, through truly unique designs crafted from meaningful gemstones and amulets. 

This one of a kind Chakra Necklace features a mix of colourful gemstones and gold beads throughout. A clear quartz pendant adds heft and truly makes this necklace unique. throughout with gold beads. A quartz pendant adds weight, and makes the necklace truly unique. Handmade, it radiates love, light, and transformation.

Tuesday, December 6, 2016

Brand Alert: 3x1

We're thrilled to introduce yet another fabulous brand to our Yu fashionistas, 3x1. Founded by designer Scott Morrison, the man behind much coveted denim lines Paper Denim & Cloth and Earnest Sewn, 3x1 is based on the concept of creating custom made, one of a kind denim using flattering fabrics with quality details and slimming silhouettes, all made in New York City by a team of highly skilled designers and tailors. After launching its first wholesale collection in 2013, 3x1 has emerged into international markets, delivering high quality, ethically made denim to wearers around the world.

"Crop Fringe" in Mamba
Old meets new. The "Crop Fringe" in Mamba features a timeless straight leg silhouette, but with a stylish, modern update in the form of a release hem with 4" fringe detailing hitting just above the ankle. Spotted on some of Hollywood's most fashionable "It" girls, all that's needed to create a TO DIE FOR ensemble is a classic tee, sleek booties, and a statement belt. LOVE.

"Straight Authentic Crop" in Camden

Received in Camden, a vintage mid-blue wash, the "Straight Authentic Crop" is our new favourite silhouette!!! Slim in fit, they feature a true high rise and cropped inseam with frayed detailing at the back of the ankle. Clean in line, they look great paired with a simple button down shirt and pointed-toe pumps; for something a tad more casual, a leather jacket, graphic tee, and slip-on sneakers.

Nation Ltd.: Cold Shoulder "Onesie"

"Gwen Sweatshirt Dress" in Charcoal

Nation Ltd.'s "Gwen Sweatshirt Dress" in Charcoal is a cozy MUST!!! Simple in construction and crafted from the softest flocked knit, this beauty features a flattering scooped neckline and cold shoulder accents. Incredibly easy to wear, pair with a leather jacket, OTK boots, and an oversized cashmere scarf.

Nation Ltd.: Vintage Velour

"Gemma Sweatshirt" in Black

Received in Black, Nation Ltd.'s "Gemma Sweatshirt" is a sophisticated take on a comfortable classic. With a roomy cut and overall relaxed silhouette, this pullover features velour paneling throughout, banded hems, and high side slits. Pair with coordinating leggings for an elevated take on everyone's favourite velour set, or, with jeans and sneakers for an everyday casual look.

Nation Ltd.: Cold Shoulder Topper

"Olivia Cold Shoulder Tee" in Charcoal

Nation Ltd.'s "Olivia Cold Shoulder Tee" in Charcoal is a simple yet stylish piece featuring eye catching shoulder cut outs, one of this season's most prevalent and wearable trends. With an overall relaxed fit, this top pairs seamlessly with second-skin skinnies, stacked heel booties, and an edgy statement belt.

Equipment: Natalia Ruffle Dress

"Natalia Dress" in True Black Midnight Multi

Equipment's "Natalia Dress" in True Black Midnight Multi is an adorable tiered beauty that practically screams girly sophisticated Parisian style. With an allover star graphic, this soft fit and flare dress features a subtle collar and 3/4 length sleeves. For maximum appeal, pair with a leather jacket, opaque tights, and suede booties.  
 Ooh la la, c'est magnifique!!!


Equipment: Oversized Beauty

"Coralie Silk Shirt" in True Black

Equipment's "Coralie Silk Shirt" in True Black is a modern take on a classic style. Oversized with a slouchy fit, this button down shirt features a covered placket, single breast pocket, and exaggerated side slits. While we love it paired with ponte leggings and on trend OTK boots, we're OBSESSED with it worn over a silky slip dress and combat boots, sooooo cool!


Joie: Pretty "Petal"

"Petal Top" in Caviar

Received in Caviar, Joie's "Petal Top" is a feminine gem too pretty to resist. Light and airy, it features a softly ruffled trim along the neckline and adjustable shoulder straps. While amazing worn on its own with second-skin skinnies and pointed-toe pumps, it looks fabulous layered over a fitted tee with skinnies and OTK boots...delicate jewels keep the look "pretty", while chunkier ones provide edge, we LOVE it either way!

Joie: Tie A Bow On It

"Romana Top" in Caviar

If you're looking for the perfect top for all your upcoming holiday festivities, we've got just the one, Joie's "Romana Top" in Caviar. Sumptuous in feel, this silky topper is both elegant and sophisticated with its easy fit, and statement making bow-accented shoulder strap. With just the perfect amount of skin showing, this beauty looks incredible paired with anything from leather leggings to edgy boyfriend jeans.

Monday, December 5, 2016

Vince: Distressed Cozy

"Distressed Trim Cashmere Sweater" in Heather Steel

Received in Heather Steel, Vince's "Distressed Trim Cashmere Sweater" is a feather weight, luxurious cashmere cozy that receives an edgy update with slight distressing along the cuffs and bottom hemline. Banded hems and a fine knit construction make it the perfect option to layer with other cozy pieces, or even to pair with leather leggings and a statement necklace for a low-key, night on the town...easy elegance.
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