Tuesday, October 31, 2017

ANINE BING: Rock 'N Roll "Holly"

"Holly Blouse" in Leopard

Ultra chic with a rock 'n roll vibe, ANINE BING's "Holly Blouse" in Leopard is, without question, a NECESSITY!!! With an overall slim silhouette and collarless design, although with an attached neck tie, the "Holly" can be worn open for an undone feel, or tied into a bow for an elevated high-fashion take. Wear tucked into high-waisted skinnies with combat boots and a leather jacket for the ultimate cool girl ensemble!


ANINE BING: Black, White, and BOLD

"Blair Silk Shirt" In White

Luxuriously crafted of 100% silk, ANINE BING's "Blair Silk Shirt" in White is exactly what the fashion gods ordered. Simultaneously bold yet classic, this "nighttime" inspired topper is slightly relaxed in fit with a strong striped pattern throughout and singular chest pocket. Pair with every day denim for an easy, daytime look, or, for a night on the town, with second-skin leather leggings and pointed-toe pumps. LOVE.


Monday, October 30, 2017

Velvet: Spotted Splendor

"Windy Jacket" in Leopard

Velvet's "Windy Jacket", received in Leopard, is a NO-BRAINER hit! Crafted of spotted faux fur, this double-lined topper features a removable black fur collar and a slightly cropped and boxy silhouette. Throw this beauty on any outfit for an added touch of retro flair and for an instant hit of glamour.


Designer Highlight: Jugar N Spice

Last week, we had the chance to have a virtual sit down with Julie Hemsky, the face behind the eclectic jewelry line, Jugar N Spice. We learned about Julie, her new "Fall & Fine" collection, and a few interesting tid bits we'd love to share with you, our readers!

If you aren't yet familiar with the brand, Jugar N Spice was created in 2011 and currently operates out of Dallas, Texas. It turns out, its name came about rather naturally, with many people telling Julie for as long as she can remember, "you've got spice, Garcia".

And so, without further ado, let's get started...

We're excited to see your new collection. What was the inspiration behind "Fall & Fine"? What can we expect to see?

My main inspiration was stackables. I wanted this new collection to easily stack with others, from bracelets to necklaces. With the fine collection, it’s dainty gold & diamond jewelry that really looks better stacked than alone, in my opinion. For the larger pieces in the Fall collection, same. Colourful chokers paired with more colourful chokers, gold coin necklaces with more necklaces etc etc

Think more, more, then add some more :)

Is there a certain piece, whether in this new collection or a previous one, that you are particularly proud of? 

Yes! My black diamond & white topaz eye bracelet. I seriously NEVER take that off.
It’s been with me in numerous countries around the world, always watching over me ♥️

This season, we’ve even revamped it and upgraded all the original nuggets that were gold-plated to now either 14k gold-filled or sterling silver. Better quality and best of all, same exact price :) 

We love fashion! We're always interested to see what a person's go-to piece is in their closet. What's yours?

Oh man, that’s SO tough...can I pick two? Well... I’m gonna pick two!

First one is this high waisted, snug fitting, and extremely comfortable mid length Velvet black stretch skirt. It automatically comes with me in ANY trip I go! You can transform it from casual day time / beach / to chic dinners with zero effort. Goes with everything so naturally it goes with me everywhere.

And next, I’d say is this Chanel brooch with pearls I bought in Paris 3 years ago. It transforms and makes any outfit better than a strand of pearls.
I used it on dresses, to pinch down the collar of my tee-shirts and create a side off-shoulder look, pin it on my toques, jackets, sweaters - you name it!

 Also, what's something not many people may know about you?

Even though I’m married to a pro hockey player and have watched HUNDREDS of his games over the last 10 years, I still don’t know how icing works or half the rules. I kid you not. 

It’s pretty embarrassing actually, but I’m not bothered by my lack of knowledge for the game.
I do however love going to watch him skate around. Oh, and I also can’t skate. 

Any last words you would like to leave our readers with?

Yes, that I’m extremely happy to be coming back to the city where it all started for me. 
Edmonton will always be a home in my heart, most of my family still resides here and almost all my closest friends.
It’s always such a fun and happy time for me whenever I come back. 

I’m so excited to see you all and I hope you enjoy what I’m bringing along with me ♥️



Thanks so much, Julie! If you're in Edmonton, Alberta this Thursday, November 2nd, stop by the Yu Fashion boutique to meet Julie in person and view her latest collection.



Wednesday, October 25, 2017

For Love & Lemons: BEEtiful

"Beatrix Velvet Button Sleeve Dress" in Noir

SO in love are we with For Love & Lemons' "Beatrix Velvet Button Sleeve Dress". Received in Noir, this gorgeous velvet number features a slightly flared skirt with bee button detailing up the front, and floral button accents down the sleeves. Simple yet bold all at once, we're loving it styled with OTK boots and nothing else really... 


For Love & Lemons: All Wrapped Up

"Daphne Lace Wrap Dress" in Black

With a contrasting nude lining, For Love & Lemons' "Daphne Lace Wrap Dress" in Black is not going for subtlety. Flattering for most body shapes, it boasts an allover lace pattern, plunging V-neckline accented with cascading ruffles, and an adjustable chiffon waist tie. Juxtapose the dress' innate femininity and pair it with a roughened leather jacket and combat boots. LOVE.


Cami NYC: "Josie" Joy

"Josie Tank" in Black

Cut from luxurious silk charmeuse, Cami NYC's "Josie Tank" in Black is a complete, and total dream. Lightweight and airy, it exudes a romantic feel with delicate lace paneling at the neck, shoulders, and stomach. Pair with a textured jacket, dark skinnies, and pointed-toe pumps for a great date night option.


Cami NYC: Lace MUST

"Everly Tank" in Black

Available in Black, White, and Contrast Walnut, Cami NYC's "Everly Tank" is an absolute wardrobe ESSENTIAL. Luxurious silk charmeuse in construction, this beauty touts a lace trimmed plunging neckline with adjustable shoulder straps that criss-cross in the back. Layer under a statement leather jacket with a fave pair of jeans and stacked heeled booties for an outfit high on drama, but low on fuss. WANT.


Cami NYC: Ravishing Velvet

"Charlie Velvet Tank" in Black

Newly received in Black, Cami NYC's bestselling "Charlie Velvet Tank" should be a NO-BRAINER "add" to any fashionista's closet. Worn backwards or forwards, this stunner maximizes impact without a lot of effort. Beautifully weighted it boasts a head turning lace-up "front" accented with delicate lace trim. Pair with distressed skinnies and pointed-toe pumps for the ultimate in statement dressing.


Tuesday, October 24, 2017

Wildfox: Lace-Up Love

"Amulet Sweater" in Heather Carbon Brown

Received in Heather Carbon Brown, Wildfox's "Amulet Sweater" is crafted of the most luxurious cashmere. Oversized in fit, this stunner features a plunging neckline with front lace-up detailing and thumb hole accents on extra long sleeves. Pair with second-skin skinnies, combat booties, and simple hoop earrings for an elevated, every day look. AMAZING.


Wildfox: Love Is All Around

"Scattered Hearts Junior Sweatshirt" in Heather Black

Crafted of their super soft sherpa fleece, Wildfox's "Scattered Hearts Junior Sweatshirt" in Heather Black is irresistibly ADORABLE. Shrunken in overall fit and emblazoned with embroidered hearts throughout, this cozy topper looks adorable paired with distressed boyfriend jeans and sneakers. LOVE.


n:Philanthropy: Knee Exposure

"Ruthie Slit Jogger" in Black Cat

Received in Black Cat, n:Philanthropy's "Ruthie Slit Jogger" proves that exposed knees aren't just for jeans. Slim in fit with a contrast drawstring waistband, elasticized cuffs, and rips at the knees, these will be a GUARANTEED wardrobe favorite. Pair with a leather moto jacket, graphic tee, and lace-up sneakers for an edgy, every day look. 


Monday, October 23, 2017

n:Philanthropy: MEOW

"Julian Sweater" in Black Cat

Received in Black Cat, n:Philanthrophy's "Julian Sweater" is perfect for those fashionistas sensitive to cashmere and wool. Crafted of a luxurious cotton/silk blend, this distressed topper features cut-outs at the shoulders and carefully placed wear and tear markings throughout. Pair with cropped denim and ankle boots for an elevated off-duty look. LOVE.


Lauren Moshi: Cozy Coordinates

"Nadia Zip Up Hoodie" in Black/White

With an of the moment velveteen finish, Lauren Moshi's "Nadia Zip Up Hoodie" in Black/White is a wardrobe essential. Semi-relaxed in fit, this cozy topper features an attached slouchy hood, front chest graphic, contrast piping along the sleeves, and elasticized detailing at the cuffs and hem. Pair with a classic tee and lived-in denim for a casual yet stylish off-duty look, or, if you're so inclined, we're HUGE fans of the coordinating bottoms...

"Shayla Track Pant" in Black/White

 Also received in Black/White, the "Shayla Track Pant" is both insanely comfortable and incredibly stylish. Overall slim in fit with a velvet-like finish, these joggers boast a similar front graphic and  contrast side piping. The drawstring waistband and elasticized cuffs add further detail to an already fabulous option. LOVE.


Lauren Moshi: Rocker Relic

"Maglan Boyfriend ACDC Tee" in Milk & Faded Black

A favourite season after season, Lauren Moshi's "Maglan Boyfriend ACDC Tee" in Milk & Faded Black is an absolute MUST. Relaxed throughout for an overall easy fit, this baseball-inspired top features a softly scooped neckline, 3/4 length contrast sleeves, and a graphic print on the front and back. A great option for every day wear, we love it styled with a tried and true leather jacket and broken-in denim.


Saturday, October 21, 2017

ANINE BING: Walking "Wyatt"

"Wyatt Track Pant" in Navy

Athleisure, as a trend, has got to be our favourite excuse for wearing all things sporty and comfy. ANINE BING's "Wyatt Track Pant" in Navy is one of those pieces that is both highly fashionable and extremely functional. Flattering and fun, they feature an elasticized waistband, leg-lengthening white stripes along the sides, and zipper ankle detailing. Wear with a leather moto jacket and clean white sneakers for a cool off-duty look.

View "New Arrivals Bottoms"

Friday, October 20, 2017

ANINE BING: Blushing Grandpa

"Elizabeth Cardigan" in Rose

ANINE BING's "Elizabeth Cardigan" in Rose gives everybody's favourite grandpa-style cardi an instant, feminine update. Soft without being overly sweet, the pale pink hue and fuzzy texture adds an element of coziness to a tried and true silhouette. Complete with front pockets, button closure, and a length that hits right at the hip, this is the perfect transitional piece!

View "New Arrivals Sweaters"

ANINE BING: Beautiful Burgundy

"Deep V Cami" in Burgundy

A definite fave, ANINE BING's "Deep V Cami" in Burgundy will be on heavy rotation this season. Both sultry and sweet, this beauty features a floaty silk construction with delicate lace edging along the neckline...the perfect piece to pair with denim for a night out on the town, or with a cardigan for every day wear.

View "New Arrivals Tops"

Rails: Sweet Embroidery

"Elliot Floral Military Jacket" in Black

Our embroidery obsession continues thanks to Rails' "Elliot Floral Military Jacket" in Black. Lightweight in feel, this shacket features double breasted pockets and a slightly boxy silhouette. Deep magenta floral embroidery along the sleeves, chest, and back add a dose of sweetness making this jacket anything but basic.

View "New Arrivals Jackets"

Free People: Champagne Dreams

"Champagne Dreams Tee" in Neutral

Free People has us dreaming up any excuse to wear their GORGEOUS "Champagne Dreams Tee". Received in both Neutral and Navy, this top features a loose, cropped fit with exaggerated 3/4 length sleeves. Completely covered in tiny sequins with mesh edging throughout, this glam yet effortless style positively begs to be paired with high-waisted denim and party heels!

View "New Arrivals Tops"

MOTHER Denim: Dark As Night

"Stunner" in Night Hawk

Inspired by the night sky, MOTHER Denim's "Stunner" in Night Hawk is one of our favorite silhouettes featured in a deep charcoal wash. A high waist compliments the overall slim body of the jeans, which are finished in a stetchy, comfortable cotton/modal mix. Pair with your favourite sweater, or a slim-fitting bodysuit to show off the sleek and sophisticated silhouette.

View "New Arrivals Bottom"

Equipment: Soft & Sultry

"Snyder Dress" in Black

Captivating the hearts of cashmere lovers, Equipment's "Snyder Dress" in black is both functional and fashionable. Slim but definitely not tight, this sweater dress boasts a classic, crew neckline and subtle ribbed cuffs balanced with a sultry side slit. Add a leather moto jacket and heeled booties for an ensemble that'll easily transition from day to night.


Thursday, October 12, 2017

Equipment: Slip Dressing

"Kelby Slip Dress" in Cosmetic Pink Multi

With its bold floral graphic, Equipment's "Kelby Slip Dress" in Cosmetic Pink Multi definitely makes our HIT LIST. Sleek in shape, this knee grazing beauty boasts a straight across neckline, adjustable shoulder straps, and double front slits. Pair with the accompanying "Theron Robe" for a modern take on a matched "twin" set, or, pair with a leather moto jacket and combat boots for a cool girl's take on the floral trend. 


Equipment: All Tied Up

"Theron Robe" in Cosmetic Pink Multi

Emblazoned throughout with rich-hued roses, Equipment's "Theron Robe" in Cosmetic Pink Multi is a study in contrasts. Softly structured, this robe-inspired jacket features bold, mix pattern trimming at the placket, cuffs, and pockets. Complete with a self-tie belt, this beauty looks great worn both opened and/or closed. Obviously fabulous thrown over a simple white or black tank, we're especially loving it paired with a vintage graphic tee and supersized statement necklace. OBSESSED.


Joie: Nappy Knit

"Kavasia Coat" in Dove Grey

Unbelievably cozy, Joie's "Kavasia Coat" in Dove Grey has ALL the makings of a perennial FAVE: plush and nappy texture, fold over collar, single button closure, and slant side pockets. With throw and go appeal, this dream of a coat works with anything and everything.


Joie: Fancy "Freddie"

"Fredrika B Dress" in Caviar & Caviar

A tone on tone find, Joie's "Fredrika B Dress" in Caviar & Caviar is elevated simplicity at its finest. Crafted of a woolen cashmere blend, this STUNNER of a dress boasts a subtle turtleneck neckline and scalloped lace trim at the sleeves and hem. Pair with a textured vest, opaque tights, and OTK boots for an uptown meets downtown, every day look.


Joie: Cashmere Classic

"Abiline Sweater" in Deep Verbena

A luxurious blend of wool and cashmere, Joie's "Abiline Sweater" in Deep Verbena is a great ADD to any fashionista's wardrobe. Slim in fit with a classic crew neckline and ribbed banding at the hems and cuff, this wine coloured find pairs beautifully with dark washed denim and suede ankle boots. While a leather jacket is ALWAYS the perfect finishing touch, a spotted leopard would be nice as well...


Joie: Cut Away Cutie

"Jilette Blouse" in Deep Verbena

Received in Deep Verbena, Joie's "Jilette Blouse" with its dramatically oversized floral print straddles the line between bohemian chic and urban sophistication. With an overall drapey silhouette and cut away shoulder detailing, this beauty is the perfect match for high-waisted flares and/or leather skinnies. LOVE, LOVE, LOVE.


Joie: Adorable "Adorlee E"

"Adorlee E Top" in Caviar

SO much love to be had for Joie's bestselling "Adorlee E Top". Available in Caviar and crafted from luxurious velvet, this beauty is an absolute STUNNER!!! Cut low in the front with drapey sleeves and adjustable shoulder straps, it pairs perfectly with second-skin skinnies and strappy heels.


Velvet: Lurex Love

"Verna Dress" in Gold

Dotted throughout with lurex spots, Velvet's "Verna Dress" in Gold is a holiday season MUST. Lightweight and airy, this gorgeous chiffon number boasts a partially lined interior, mock turtleneck neck, flattering ruched waistband, and elasticized cuffs. An absolute dream to wear, we're loving it paired with opaque tights and OTK boots.


Wednesday, October 11, 2017

Velvet: One-And-Done

"Marlisa Jumpsuit" in Black

Crafted of their signature stretch jersey, Velvet's "Marlisa Jumpsuit" in Black will be a forever FAVE. Sleek and sophisticated, this throw and go "onesie" boasts a flattering V-neckline, cinched waistband and cuffs, and zip closure at the back. Pair with a cropped leather jacket, peep-toe booties, and an oversized statement necklace. 


Velvet: Pretty Peasant

"Viv Peasant Blouse" in Black

A beautiful all-purpose option, Velvet's "Viv Peasant Blouse" in Black is an instant crowd pleaser. Billowy throughout and semi-sheer in appearance, this gem of a top features tonal embroidery at the yoke and lace detailing at the neck and cuffs. Not fussy in the least, it pairs amazingly well with anything and everything from laid-back denim to sleek and sophisticated dress pants...a complete NO-BRAINER.


Velvet: Victorian Beauty

"Ilise Blouse" in Cream

Received in Cream, Velvet's "Ilise Blouse" pairs the romanticism of the Victorian-era coupled with today's modern touches. Semi-relaxed in fit, this floral lace gem features a modest neckline and 3/4 length cuffs both trimmed in delicate chiffon and velvet. GORGEOUS however it is worn, we're particularly fond of it paired with a textured jacket and lived-in denim. LOVE.


Velvet: Twinkle, Twinkle

"Claudie Blouse" in Silver

Received in Silver, Velvet's "Claudie Blouse" is a MUST for the upcoming holiday season. Accented with metallic "dots" throughout, this airy chiffon number features a billowy silhouette, smocked detailing at the neck, and subtle ruching at the shoulders. Feminine without being overtly so, this beauty pairs beautifully with dark skinnies and pointed-toe pumps...for something slightly edgier, we're LOVING it with leather leggings and statement making earrings. WOW.


Saturday, October 7, 2017

Damselfly: Candle Collection

Damselfly's latest candle collection in Evie and Luna has us ecstatic! A perfect addition to your home or as a gift, these cheeky candles have a burning time of 60+ hours--perfect as the nights get longer and colder. With a 3-tiered fragrance, what's not to love!?!


Friday, October 6, 2017

Holiday Hours: Thanksgiving Weekend

Holiday Hours
Sat. Oct. 7 ………………………………...……………..10-5:30PM
Sun. Oct. 8 …………………………….………………..CLOSED
Mon. Oct. 9………………………..……………………CLOSED
Tues. Oct. 10 …………………………………..Regular Hours Resume

Happy Thanksgiving!

We’re always open online: shopyufashion.com


Tuesday, October 3, 2017

Tularosa: Ruffle Thrills

"Manny Sweater" in Ivory

Dominating the fashion scene this season is the classic and feminine ruffle. Tularosa's "Manny Sweater"captures this with their flirty and whimsical take on the of the moment trend. Received in Ivory, this woolen pullover features a double ruffle "V-neck" trim and softly flared sleeves in a pretty pointelle knit. Style this gorgeous number with distressed boyfriend jeans and white kicks for the perfect mix of uptown vs. downtown.


IRO: Darling "Dalos"

"Dalos Sweater" in Ivory

Incredibly soft, IRO's "Dalos Sweater" in Ivory makes for a staple knit this season. Crafted of a luxurious wool blend, this piece is subtly oversized in overall fit and touts an exaggerated fold-over turtleneck neck. With just the right amount of distressing, we're eager to pair this topper with clean cut jeans and simple yet ultra sleek heels.

View "New Arrivals Sweaters"
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