Friday, January 26, 2018

ANINE BING: Black and White

"Blondie Stripe Tee" in Stripe

Unimaginably soft, ANINE BING's "Blondie Stripe Tee" is an understated, every day, any occassion basic. A great throw and go layer, this bold graphic topper adds dimension and interest to any leather or statement jacket. Pair it with your favourite off-duty essentials for an always comfortable, always polished look.


ANINE BING: "Ringo" Beauty

"Ringo Blouse" in Black

Received in Black, ANINE BING's "Ringo Blouse" is classy, sexy, and everything in between. Crafted using their signature silk, this stunner boasts a plunging split neckline and dramatic bell-sleeves, both trimmed in soft ruffles. With tassel ties accenting the neck, you have the option of knotting them into a bow, or, simply leave it open for an undone look. You can guarantee we'll be rocking this as our wardrobe "workhorse" staple!!!


Introducing: Nippies - Bristols Six

 This much coveted, highly sought after line of nipple covers has finally arrived at Yu Fashion: Nippies! Widely known for their trademark Nippies, this Los Angeles-based brand, Bristols Six, offers fashion fixes and innovative undergarments that match the lifestyle of their fashion-forward, contemporary demographic. THE "Nippie" is the only nipple cover made from real lingerie-quality fabric that not only feels comfortable, but looks beautiful too. Soon to be a style essential in your wardrobe, they are available for sizes A-D, and DD, in three different tones. Bristols Six also carries other fashion fixes such as Stylin' Tape, Adust-a-Button, and Hem for Tape, all of which belong in every fashionista's style repertoire. 


Introducing: Brodie Cashmere

If you haven't already heard of Brodie Cashmere, you're going to be ever so thankful for this post. Yu Fashion is ecstatic to bring this amazing line of washable cashmere to our fabulous fashionistas! Premium quality through and through, we're confident that, just like us, you're going to be HUGE fans.

Known for classic garments with a contemporary twist, each design is created in-house with all pieces finished by hand to the highest quality. Brodie combines years of artisan craftsmanship with an eye for choosing only the finest fibers. You'll have to wear it to believe it.


Thursday, January 25, 2018

7FAM: Light As A Feather

"B(Air) High Waist Skinny" in Black

Light as air and as soft as silk, 7FAM's "B(air) High Waist Skinny" in Black is back by popular demand. Using the most innovative of technologies, these second-skin skinnies feel virtually weightless on, and offer an insane amount of stretch. A guaranteed wardrobe staple, we suggest you get more than one!!!


7FAM: Inside Out

"Boyfriend Jacket w/ Destroy" in Inside Out

High in impact, 7FAM's "Boyfriend Jacket w/ Destroy" in Inside Out will have fashion lovers chomping at the bit. Relaxed in fit, this mid tone topper has been constructed by sewing together the front and reverse side of denim. Throw over a classic white tee with your favourite pair of jeans for an updated take on the Canadian tuxedo, or, layer over a slinky slip dress with stacked heeled booties for an elevated casual option. AMAZING.


Monday, January 22, 2018

Wildfox: Plush Pullover

"Prima Warm Up Pullover" in Black

Crafted of their signature plush cotton terry and available in Black, Wildfox's "Prima Warm Up Pullover" is equal parts fashion and function. Incredibly soft to the touch, this girly sweatshirt features ruffles at the chest, a mock neck with zip closure, banded hems, and dual side pockets. Pair with slim-fitting sweatpants for a coordinated set, or, with distressed boyfriend jeans and sneakers for that perfect mix of sugar and spice. LOVE.


Wildfox: Tea Time

"Tea Rose Lucienne Top" in Black

With ruffle detailing about the chest, a singular embroidered rose front and center, and raw, unfinished hem and cuffs, Wilfox's "Tea Rose Lucienne Top" in Black adds just enough whimsy to keep things interesting. Lightweight and extremely comfortable, this long sleeve gem is a great casual day "add in" to any existing wardrobe.


Wildfox: Toasty Thermal

"Medley Long Sleeve" in Heather Grey

An every day essential, Wildfox's "Medley Long Sleeve" in Heather Grey is a layering MUST-HAVE. Overall slim in fit, this textured thermal boasts a classic crew neckline, ruffle detailing along the shoulders, banded sleeves, and a raw, unfinished hemline. Pair with lived-in denim, or your coziest pair of sweatpants and sneakers for the absolute dreamiest of casual day ensembles.


Lauren Moshi: Cosmic Pairing

"Noleta Cosmic Pullover" in Black and "Jess Lightning Star Sweatpant" in Black

Magical, cosmic prints are extremely ON TREND as of late. Lauren Moshi captures this look with her "Noleta Cosmic Pullover" and "Jess Lightning Star Sweatpant" both in Black. The former boasts an overall relaxed fit, banded trim, and can't miss evil eye graphic.

The latter, unbelievably soft to the touch, features an allover star and lightning print coupled with a drawstring waist and banded ankle cuffs. Pair both pieces together with a leather moto jacket and sneakers for an elevated, off-duty option. OBSESSED.

Cami NYC: Seaside Inspo

"Racer Cami" in Marina Stripe

Crafted from supple silk charmeuse with feminine lace edging, Cami NYC's "Racer Cami" in Marina Stripe is a fashionista MUST. Easily worn day or night, this beauty integrates into any existing wardrobe seemlessly. Keep the look classic by pairing it with a structured blazer and jeans, or, for added interest, with a tonal tweed jacket, leather skinnies, and heels! LOVE.


Cami NYC: Criss-Cross Cutie

"Blake Cami" in White
Cami NYC's "Blake Cami" is a seductive spin to the brand's trademark racerback style tank. Received in both White and Black, it features lace-up detailing at the deep V-neckline and on either side of the armholes. Pair with a leather jacket, distressed skinnies, and heeled ankle boots for the quintessential cool girl ensemble!

View "New Arrivals Tops"

Equipment: Modern Romance

"Daddy Silk Shirt" in True Black Multi

Equipment's "Daddy Silk Shirt" in True Black Multi is a romantic floral print button-down featuring a menswear-inspired silhouette. Crafted of a beautiful silk/cotton blend lends itself to the perfect amount of drape making for an effortless and sophisticated fit. Pair with high-waisted, wide-legged pants, pointed-toe pumps, and classic hoop earrings for a timeless day to night ensemble.

View "New Arrivals Tops"

Equipment: Sheer Siren

"Jacqueleen Silk Shirt" in Raw Sienna Multi

Romantic yet fierce, Equipment's "Jacqueleen Silk Shirt" in Raw Sienna Multi is a beautiful update to the brand's classic silk blouse. Semi-sheer in fabrication along with delicate bell sleeves and an optional neck tie, there are seemingly endless possibilities on how and when to wear this stunning top. From high-waisted jeans to slim cut dress pants, this spotted neutral will go with absolutely anything and everything!


Saturday, January 20, 2018

Anine Bing: Tartan Topper

"Madeleine Blazer" in Brown

The perfect menswear-inspired blazer has landed at Yu Fashion—Anine Bing's "Madeleine Blazer" , available in both Brown and Grey. With an overall long, slim silhouette, this classic jacket boasts an allover plaid print with subtle, metallic thread woven throughout. Style with a classic white tee, perfectly distressed denim, and studded ankle boots for that heavily sought after "cool girl" aesthetic.


Joie: Chambray Charmer

"Adotte Blouse" in Maritime Chambray

Definitely an early season fave, Joie's "Adotte Blouse" in Maritime Chambray with its slightly boxy fit, ruffle detailing at the yoke, and softly gathered bell sleeves is absolutely irresistible! Semi-casual in feel, we're loving it styled with high-waisted denim and bohemian-inspired jewels.

View "New Arrivals Tops"

Joie: Expect the Unexpected

"Mikiyo Top" in White/Navy

Ruffles, stripes, eyelet—Joie's "Mikiyo Top" in White/Navy has it all!!! Crafted of seasonal fave linen, this relaxed fitting gem features a simple crew neckline at the front and an unexpected cascade of tiered eyelet ruffles in the back. With a top as pretty as this one, pair with simple denim and jewels to best show off all the amazing details. LOVE.

View "New Arrivals Tops"

Joie: Pretty Peplum

"Achava Top" in Clean White

Joie's "Achava Top" in Clean White is a beautifully feminine option that transitions perfectly from day to night. Crisp cotton in fabrication, it features ruffle detailing along the sleeve and flares out ever so slightly from a semi-fitted waist giving the appearance of a subtle peplum. An allover pin-dot print and key-hole closure at the back provide the perfect finishing touches to a classic silhouette. Pair with a pencil skirt for an office appropriate ensemble, or with your favourite boyfriend jeans and heels for a fun date night option.

View "New Arrivals Tops"

What's Mabel Wearing???

Today, Mabel's decided to keep her outfit sweet and simple with the addition of beautiful layered necklaces for added interest. As a base, she's chosen Velvet's "Sidney Blouse" in Milk which features soft, feminine ruffles at the hem and sleeves. Over top, she adds Rails' "Honey Chew Top" in Bite the Bullet, a classic denim shirt with subtle rips and distressing throughout. An assortment of delicate gold necklaces by our personal favourites—Jugar 'N Spice and Leah Alexandra round off the look perfectly!

Saturday, January 13, 2018

Velvet: Cold Shoulder Breeze

"Bruna Stripe Cold Shoulder Blouse" in Blue
Velvet's "Bruna Stripe Cold Shoulder Blouse" has us yearning for warmer weather. Constructed of 100% cotton, this stunner features elbow-length puffed sleeves and detailed ruffles at the cutout. Received in a dreamy blue stripe, pair this piece with slim white pants for a resort-worthy outfit. Add a brimmed hat for those sunnier destinations. LOVE.

Shop "New Arrivals Tops"

Velvet: Embroidery Envy

"Reagan Embroidered Stripe Top" in Blue
With a casual and free spirit feel, the "Reagan Embroidered Stripe Top" in Blue is yet another hit-maker from Velvet. Flaunting the cold shoulder trend, this charmer features a scalloped hem and floral vine embroidery that truly makes it a stand out piece. We LOVE this styled with flared jeans and sneakers... casual, effortless, and to die for!!!    


Velvet: Star Print Wonder

"Lyra Chiffon Ruffle Top" in Star Print
Soft and feminine, Velvet's "Lyra Chiffon Ruffle Top" in Star Print is a GORGEOUS jump to Spring. Crafted from a breezy chiffon, this beaut has a subtle v-neckline with a tie and pretty ruffles trimming the armholes. A perfect polish to any outfit, pair the "Lyra" with jeans and open-toed sandals. Top a leather for an edgy vibe.

"Taya Chiffon Dress" in Star Print
We are OBSESSED with this Star Print! Velvet's "Taya Chiffon Dress" is as easy as it is pretty. Featuring a 3/4 length puffed sleeve and subtle ruffle trim along the neckline and armholes, this frock boasts a heavenly star print we can't get enough of!


Wednesday, January 10, 2018

Kendall + Kylie: Undercover

"Alexx 2" Green/Brown Multi

Simultaneously sexy and rugged, Kendall + Kylie's "Alexx 2" in Green/Brown Multi is exactly the thing for the girl who has everything!!! With a textile finish, pull-on construction, and allover camouflage print, these OTK pointed-toe boots pair beautifully with an oversized T-shirt dress and denim jacket. LOVE.


Tuesday, January 9, 2018

Chan Luu: Sultry "Savannah"

"Savannah Dress" in Black

Utterly feminine, Chan Luu's "Savannah Dress" in Black is an absolute DREAM. Crafted of weighted viscose georgette, this stunner features an elasticized waistband with ruffle and lace inserts throughout. With a partially lined "skirt" and semi-sheer "top", it would be an ideal companion to a pretty lace bralette and strappy gladiator sandals. If edge is what you're after, it pairs just as beautifully with a leather moto jacket and combat boots. 


Chan Luu: Lovely Lexie

"Lexington Blouse" in Blue Stripe

We're SO in love with Chan Luu's "Lexington Blouse" in Blue Stripe! Crafted of 100% Lyocell, this relaxed fitting gem boasts a flattering one shoulder silhouette accented with a double ruffle trim and singular cuffed sleeve. Pair with wide-legged, white linen pants and espadrilles for a holiday perfect look, or, with distressed denim shorts and suede ankle booties for a casual weekend-ready permitting, of course!!!


Monday, January 8, 2018

Velvet: Wildflower

"Malia Top" in Pink Floral

Received in Pink Floral, Velvet's "Malia Top" is sheer perfection! Relaxed in fit, it features a ruffle trimmed neckline and yoke coupled with elasticized cuffs. Pair with darker wash skinnies and platform booties for an easy, every day look. As the weather gradually warms, swap the skinnies out for cut-off shorts, and booties out for lace-up sandals. LOVE.


Velvet: Red & Ruffled

"Ibby Top" in Vixen

Lightweight and breezy, Velvet's "Ibby Top" in Vixen is the perfect topper to ring in warmer weather. With the option of wearing both on and off the shoulder, this beauty boasts an elasticized neckline trimmed with a feminine ruffle and cinched in cuffs for a slight balloon effect in the sleeves. Pair with high-waisted culottes and platform espadrilles if you're lucky enough to be jetting off to warmer destinations, or, wear layered under an oversized cardigan with second-skin skinnies and OTK boots for a bold hit of colour.


Joie: Pyjama Party

"Addiena Pant" in Dark Navy

Cut from luxurious silk, Joie's "Addiena Pant" in Dark Navy favours the pyjama trend boasting a higher-waisted drawstring waistband, side slant pockets, and a slightly tapered leg. With a contrasting white stripe throughout, they pair perfectly with a slouchy knit and sneakers.


Friday, January 5, 2018

What's Mabel Wearing???

One of Mabel's favourite trends is to mix masculine and feminine together at once, and she does it fabulously with this week's outfit. As a base, she's chosen Heartoom's "Bardot Top" in Black which boasts a mix of lace, ruffles, and crochet detailing. Layered over top as a jacket of sorts is Rails' "Pepper Shirt" in Juniper Black, an ultra soft plaid with military-inspired embellishments. For the perfect finishing touch, Mabel's glam of choice is a dramatic Armour Necklace that adds just enough bling to make this otherwise subtle outfit, an absolute SHOWSTOPPER. 


Introducing: Murphy & Jo

We have a soft spot for our furry friends, and so do Murphy & Jo Candles Co. Named after the founders' rescue dogs, Murphy and Joey, these amazing candles are made of pure essential oils, fragrant oils, and are sourced and poured locally right here in Canada. Jordana Belillti and Nicole Adams, the Toronto-based duo behind the brand, dedicate a portion of all proceeds to Save Our Scruff, a non-profit organization dedicated to rescuing dogs and finding them loving and permanent homes.

We're happy to be bringing a carefully curated collection to the YEG community! Among our favourite scents are Wild Flower & Vetiver, Rose & Cardamom, Tobacco & Vanilla, and more. 

Now available in our boutique.


Thursday, January 4, 2018

ANINE BING: Lace Trimmings

"Lace Bra w/ Trim" in Black

With adjustable shoulder straps and back closure, ANINE BING's "Lace Bra w/ Trim", received in both Black and Ivory, is completely adjustable for an individual, personalized fit. Crafted from the most delicate stretch-lace, this eyelash-trimmed beauty works perfectly layered another a semi-sheer top or low cut blouse.


Tuesday, January 2, 2018

ANINE BING: Lovely Leo

"Kingston Dress" in Leopard

So much love to be had for ANINE BING's "Kingston Dress" in Leopard! Classic in shape, neither too fitted nor loose, this spotted gem features a crew neckline, softly ruffled shoulders, and an invisible zipper in the back. Micro in length, it pairs perfectly with opaque tights and OTK boots. LOVE. LOVE. LOVE.



"Madeleine Blazer" in Brown

With an always fashionable borrowed from the boys aesthetic, ANINE BING's "Madeleine Blazer" sells out each and every time. Newly received in Brown, this sharply tailored jacket oozes sophistication and timelessness with its slightly oversized fit, double button closure, and front welt pockets. Whether thrown casually over a jeans and tee ensemble, or paired with a slinky slip dress and stacked heeled ankle boots, this is an always appropriate, always stylish option. LOVE.


ANINE BING: Newfound Classic

"Schoolboy Blazer" in Black

A new core classic to her line, ANINE BING's "Schoolboy Blazer" in Black belongs in every fashionista's style repertoire. Lighter and slimmer in fit, this unlined topper features deep front pockets, a single button closure, and bracelet length sleeves. Layer over a silky tank with boyfriend jeans and metallic ankle boots for a simple yet edgy look.


Kendall + Kylie: Sequin Staple

"Sequin Joggers" in Navy

As far as we're concerned, sequins, regardless of season, are ALWAYS in style. Period. Kendall + Kylie's "Sequin Joggers" in Navy with its slightly tapered silhouette, satin trimmed drawstring waistband, and side slant pockets will remain a wardrobe classic year after year. Now that the holiday festivities are over, dress them down with a leather jacket, graphic tee, and slip-on sneakers; when the occasion arises, dress them up with a tailored blouse, pointed-toe pumps, and statement earrings. However/whenever these make their appearance, heads will most definitely turn!!!


Kendall + Kylie: Bomber Beauty

"Faux Fur Bomber Jacket" in Nude

With an incredible cropped silhouette, Kendall + Kylie's "Faux Fur Bomber Jacket" in Nude is a fashion lover's DREAM. Both whimsical yet wildly stylish, it features tonal textured sleeves, ribbed banding throughout, and dual flap pockets along the sides. Pair with a classic turtleneck, high-waisted dark skinnies, and suede OTK boots for a timeless fall to winter look.


Kendall + Kylie: Deconstructed

"Deconstructed One Shoulder Dress" in Black

Our favourite T-shirt dress gets a modern update thanks to Kendall + Kylie's "Deconstructed One Shoulder Dress" in Black. The loose, easy silhouette cuts mid-thigh and works well as a mini, or as a tunic when paired with skinny jeans and/or leggings. A cut-out shoulder and asymmetrical fit add interest and drama to an otherwise simple design. Pair with your favourite OTK boots and oversized hoop earrings for an of the moment '90s revival!

View "New Arrivals Dresses & Rompers"

Rails: Starry Stunner

"Hendrick Jacket" in Star Camo

Received in Star Camo, Rails' "Hendrick Jacket" has us OBSESSED! Crafted of a lightweight linen blend, this relaxed fitting topper features military accented epaulets, double flap breast pockets, and a raw, unfinished hemline. Layer over a textured or graphic tee with distressed denim and sneakers for a cool and casual every day option.


Rails: Plaid "Pepper"

"Pepper Button Down Shirt" in Juniper Black

Relaxed in silhouette with military appliques and a raw finished hemline, Rails' "Pepper Button Down Shirt" in Juniper Black has all the makings of a wardrobe fave. Ultra soft to the touch, this gem of a top also features double flap breast pockets and roll tab sleeves. Pair with broken-in skinnies and combat boots for a ultilitarian-infused getup. LOVE.

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