Saturday, May 28, 2016

Shakti: Choker Craze

We're in LOVE with the chokers from the Yu x Shakti collab!!! Crafted from both leather and micro-fiber with the addition of genuine gemstones and signature Shakti charms, these chokers are both magically boho and right on trend. Flying out the door quicker than we can keep up with, we're  anxiously awaiting a second drop early next week. Drop by and pick up one of these limited beauties while you can!


What's Mabel Wearing???

Mabel's been loving the spring rain, especially on days like today. Both gloomy and sunny, it gives her the perfect excuse to whip out Mackage's "Sonya Jacket" in Army, a purchase she's been dying to put to good use!!! With the addition of Equipment's "Kaylen Top" in Nude Multi, Free People's "Uptown Short" in Camp, and B-Low the Belt's "Frank" in Gunmetal, she's definitely rocking the glam utilitarian look!

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Friday, May 27, 2016

Soft Joie: Dreamy Cotton

"Dalenna Dress" in Porcelain

Another summer MUST from Soft Joie is the "Dalenna Dress" in Porcelain. With feminine touches throughout such as lace and pin tuck detailing, this cotton gem is an easy topper to lace-up gladiator sandals and simple jewellery.

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Soft Joie: Mixed Print Dress

"Jorell B Dress" in Porcelain

Soft Joie's "Jorell B Dress" in Porcelain is a breezy cotton number perfect for long, lazy summer days. With a mixed print pattern, adjustable shoulder straps, and an overall easy fit, it looks fabulous paired with a cropped denim jacket, flip flops, and an oversized floppy hat.

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Thursday, May 26, 2016

Soft Joie: Cotton Beauty

"Dahna Blouse" in Porcelain

Soft Joie's "Dahna Blouse" in Porcelain is an incredibly easy to wear, boho-inspired top complete with crochet trim detailing and tassel tie front. With a slight bell-sleeve, this beauty exudes an effortless '70s vibe and pairs amazingly well with distressed denim and platform clogs...PERFECTION!!!

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Soft Joie: Burnout Basic

"Kaira Tank" received in Dark Navy and Porcelain

Received in Dark Navy and Porcelain, Soft Joie's "Kaira Tank" is the perfect mix of casual and chic. Crafted from burnout jersey, it features a breezy silhouette, high neckline, exaggerated armholes, and an inverted pleat detail at the back. Great for everyday wear, we love it paired with skinny jeans and wedge sandals.

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Wednesday, May 25, 2016

Stateside: Bubbles

"Bubble Gauze Jumper" in Black

Stateside's cotton "Bubble Gauze Jumper" in Black is an all season MUST. Featuring an elasticized waistband, side seam pockets, and a slightly tapered, ankle grazing leg, this all purpose "onesie" looks great paired with stacked heeled sandals and a statement necklace.

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Equipment: Hello, Major!

"Short Sleeve Major Silk Dress" in True Black

Equipment's "Short Sleeve Major Silk Dress" in True Black is a timeless shirt dress done in luxurious silk. Slightly oversized in fit, it features dual front pockets, epaulets, and a partial button-up neckline. With a military-inspired vibe, this beauty pairs perfectly with platform booties and a chunky statement necklace.

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Tuesday, May 24, 2016

Equipment: Statement Back

"Sleeveless Slim Signature Silk Shirt" in Bright White w/ Pleats

How cool is Equipment's "Sleeveless Slim Signature Silk Shirt"?!! Received in Bright White w/ Pleats, this stunner features a classic button-down front with dual pockets and a slightly rounded hem. What sets it apart though is an incredible pleated back done on high-polished silk. For a sophisticated, polished look keep everything else to a minimal and pair with ankle grazing skinnies and pointed-toe flats. LOVE.

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Joie: Back In Stock

"Dalton Booties" in Whiskey

Joie's best-selling "Dalton Booties" are now BACK. IN. STOCK. Available in Whiskey, they come complete with a 3.5" stacked heel, inside zip closure, and leather lining and sole. Cushioned for comfort with a flattering almond toe, they pair beautifully with both jeans and dresses...a perennial favourite for good reason!

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Joie: Eyelet Beauty

"Bondi Dress" in Porcelain

LOVE, LOVE, LOVE Joie's "Bondi Dress" in Porcelain!!! Ultra feminine in feel, this eyelet beauty features a relaxed silhouette, softly gathered neckline, and scalloped trim sleeves and bottom hem. Pair with strappy sandals and turquoise jewels for a fun and fabulous look.

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Joie: Mexican Folklore

"Ashawa Dress" in Washed Denim w/ Porcelain Embroidery

With heavy influences from Mexican folklore, Joie's "Ashawa Dress" in Washed Denim with Porcelain Embroidery has us ENTHRALLED!!! Lightweight and breezy, this cotton beauty boasts a classic shift silhouette and hits just above the knee. Pair with strappy gladiator sandals and wooden accessories for a boho-inspired look, or, with a leather jacket and moto boots for an edgier alternative.

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Joie: Tile Inspired

"Nadea Silk Pants" in Marina

Inspired by beautiful hand painted tiles, Joie's "Nadea Silk Pants" in Marina feature an allover printed pattern, elasticized drawstring waistband, and side slit pockets. Relaxed in fit, they can easily be dressed up with an embroidered blouse and strappy sandals, or down with a denim jacket, linen tank, and wedge espadrilles. THE perfect summer pant, they'll soon be a constant grab and seasonal fave.

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Joie: Floral Bouquet

"Gris Tank" in Porcelain

We ALWAYS love a floral top around here, and Joie's "Gris Tank" in Porcelain is one of our faves. Crafted from sumptuous silk georgette, this botanical gem features a flowy silhouette, braided halter neckline, and soft pleating throughout the front and back. While ideal paired with white skinnies for a summer-infused look, we're LOVING it styled with distressed denim for a less "precious" approach.

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Rails: "Vintage" Jacket

"Knox Distressed Jacket" in Light Vintage Wash

Relaxed and slightly boxy in fit, Rails' "Knox Distressed Jacket" in Light Vintage Wash is a wardrobe MUST. With the lived-in feel of a longtime favourite, this bleached out jacket features all the bells and whistles of a seasonal classic, but with the edge provided through heavy distressed detailing throughout. Pair with a linen tank and high-waisted denim shorts for a modern take on the Canadian tuxedo...LOVE.

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Rails: Bf Vest

"Elsa Distressed Vest" received in Medium Vintage Wash

Received in Medium Vintage Wash, Rails' "Elsa Distressed Vest" is an oversized topper complete with wear and tear detailing throughout, frayed armholes, and slightly oxidized hardware. Wear with a classic tank, second-skin skinnies, and lace-up sneakers for an easy, laid back look, or, with a flirty  dress and ankle boots for the quintessential summer ensemble.

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7FAM: "Destroyed" Boyfriends

Josefina w/ Destroy 7Fam Yu Fashion Edmonton Alberta Canada
"Josefina w/ Destroy" in Clean White

7FAM's best-selling skinny boyfriends are back, this time available in Clean White. Unlike your "uptown" variety, these come complete with heavy distressing throughout particularly at the knees for a cool, lived-in vibe. Roomy through the hip and thigh, these gradually taper down the leg for a slimmer, sexier silhouette. Pair with a loose fitting top and strappy sandals for an easy, casual look, or, with a leather jacket, graphic tee, and pointed-toe pumps for an edgier alternative.

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What's Mabel Wearing???

Mabel's totally rocking the grunge meets glam look today! Her statement making crystal necklace adds a big dose of glitz to her otherwise casual ensemble. She's chosen to layer Stateside's White "Supima Jersey Tank" under both Rails' "Jordyn Tunic" in Navy/Sangria and "Elsa Distressed Vest" in Medium Vintage Wash. Such a great combination of fabulous pieces means this outfit will be in constant rotation for our girl, Mabel!!!

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Saturday, May 21, 2016

Long Weekend Hours

Victoria Day Long Weekend Hours


Saturday: 10:00 am - 5:30 pm
Sunday: Closed
Monday: Closed
Tuesday: 10:00 am - 5:30 pm

Wednesday, May 18, 2016

Yu News: Shopping Party

A reminder to all the fabulous fashionistas out there that our annual Spring Shopping Party will be on Thursday, May 19, 2016. Come join us for wine, nibblies, and LOTS of shopping of course!!!

A 20% discount will be offered on most regular priced merchandise, some exceptions apply.

Monday, May 16, 2016

Free People: Lace-Up Pullover

"Safari Pullover" in Green

How cool is Free People's "Safari Pullover" in Green?!! Crafted from 100% cotton, this utilitarian-inspired jacket features an of the moment lace-up front, double breast pockets, side vents, and an oversized hood. Relaxed in fit, it pairs beautifully with second-skin skinnies and ankle boots, or, our favourite option, with distressed denim shorts and stacked heeled sandals. SO. MUCH. LOVE.

Saturday, May 14, 2016

Free People: Lace-Up Tank

"Emmy Lou Top" in Black

Free People's "Emmy Lou Top" in Black is an adorable lace-up number. Ribbed in texture, this classically cut tank features a plunging V-neckline accented by corset style lacing. THE perfect date night option, it pairs beautifully with skinnies and ankle boots, or, with denim shorts and flip-flops for daytime fun.

Lauren Moshi: Bull Skull

"Edda Vintage Bull Tee" in Heather Grey

Lauren Moshi's "Edda Vintage Bull Tee" in Heather Grey is an easy to wear top with a cool boho graphic. Crafted from tissue-weight jersey, this classic crew-neck tee drapes about the body effortlessly. To play up the top's bohemian vibe, layer under a floaty kimono with denim shorts and gladiator sandals; for something a touch edgier, try a leather jacket, second-skin skinnies, and ankle boots.

7FAM: Frayed Cut-offs

"Frayed Edge Cut Off Short" in Santorini

7FAM's "Frayed Edge Cut Off Short" in Santorini is a cool, "dressed-down" take on a classic denim short. Featuring a light, faded wash as well as distressing and frayed hems at both the leg and waistband, these are THE short to get this season. Pair with a summery peasant blouse, wooden necklaces, and sandals for a look that is both appropriate for the weekend and/or a vacation.

7FAM: Cut-Offs

"Cut Off Short" in Mykonos

7FAMs "Cut Off Short" in Mykonos is a classic, casual short in a rich indigo wash. Featuring a frayed hem with whiskering and distressed accents throughout, these shorts have the look of a well-worn, much-loved favourite. The ultimate BFF to all your summer tops, they look AMAZING paired with flowy tanks and blouses!

Wlidfox: Essentials Pants

"Essentials Canyon Pants" in Clean Black

Wildfox brings us back to basics with their "Essentials Canyon Pants" in Clean Black. The deliciously soft, washed ribbed fabrication drapes in an ultra flattering manner. Pockets, a drawstring waistband, and elasticized ankles make them both comfortable and functional. We LOVE them paired with a leather jacket, classic tee, and sneakers.

Wildfox: Too Close Jumper

"Too Close Baggy Beach V-Neck Jumper" in Clean Black

Wildfox's "Too Close Baggy Beach V-Neck Jumper" in Clean Black features the brand's iconic sweatshirt silhouette, roomy yet fitted in all the right places. Composed of the softest washed fleece, this topper boasts a flattering neckline with banded cuffs and hem.Wear as a cozy option around the house, or with cut-off denim shorts and sandals for a weekend outfit.

Wildfox: Baseball Tee

"Keep 'Em Coming Rebel Raglan" in Clean White

Baseball tees are everywhere this summer, and we're especially loving Wildfox's sassy "Keep 'Em Coming Rebel Raglan" in Clean White. Featuring bracelet length, colour-blocked sleeves and crafted from lightweight tissue-jersey, this top is ideal worn with denim shorts, sneakers, and a baseball cap. ADORABLE.

Wildfox: Guilty Pleasures

"Drive Thru Window Road Trip Tank" in Arizona Blush

Wildfox's "Drive Thru Window Road Trip Tank" in Arizona Blush showcases your guilty pleasures in the most adorable way. Lightweight with an easy fit and scoop neckline, we LOVE it paired with a leather jacket, destroyed skinnies, and slip-on sneakers.

Wildfox: Road Trip Tank


"Essentials Road Trip Tank" in Clean White and Clean Black

Wildfox's "Essentials Road Trip Tank" in Clean White and Clean Black is a flowy, '90s style ribbed tank sure to be a staple in your wardrobe this summer. Relaxed fitting with a scoop neckline, it looks perfect casually tucked into denim shorts with elements of a lacy bralette peeking through.


Thursday, May 12, 2016

Vince: Lightweight Linen

"3/4 Sleeve Linen Pullover" in Optic White

SO much love to be had for Vince's "3/4 Sleeve Linen Pullover" in Optic White. Crafted from a luxurious linen blend, this easy-fit topper boasts a deep boat neckline, 3/4 length sleeves, and an elongated body perfect for pairing with leggings or second-skin skinnies.

Vince: Linen MUST

"Linen Pull-On Shorts" in Optic White

Boasting incredible drape and volume, Vince's "Linen Pull-On Shorts" in Optic White is a summer MUST. With subtle pleating throughout, slash pockets, and an elasticized waistband, these shorts look fabulous paired with a classic tee and lace-up sandals.

Vince: Culotte LOVE

"Wide Leg Culottes" in Coastal

Received in Coastal, a beautifully rich Navy, Vince's "Wide Leg Culottes" has us itching to try out this latest fashion trend. With a "washed satin" finish, these easy pull-on pants feature a wide cut leg, covered elasticized waistband,and slant hip pockets. Designed for versatility and comfort, they look equally amazing paired with flats, heels, and sneakers.

Vince: FAVE

"Short Sleeve Square Tee" received in Off White and Black

Seriously?!! We're over the moon ECSTATIC over Vince's "Short Sleeve Square Tee"!!! Received in both Off White and Black, this beautifully weighted top features a relaxed, oversized silhouette, banded crew neckline, and vented side seams. Textured in feel, this top drapes luxuriously about the body and pairs amazingly well with second-skin skinnies and strappy sandals. For something slightly more casual, we're loving distressed boyfriend jeans and sneakers.

Tuesday, May 10, 2016

What's Mabel Wearing???

Today, Mabel's taking a basic shorts and tank combo to fabulous lengths thanks to her incredible accessories! She's chosen to adorn Autumn Cashmere's "Chunky Boatneck Tank" in Hemp with an Armour statement necklace, and Joie's "Ilya Shorts" in Fatigue with B-Low The Belt's "Bangles Belt" in Cognac. We're LOVING her ensemble and think it's absolutely perfect for enjoying this incredible weather in style.

Monday, May 9, 2016

Stateside: Fleece Pant

"Fleece Pant" in Heather Grey

Stateside's "Fleece Pant" in Heather Grey is an ultra comfortable, tapered sweat pant crafted from incredibly soft, lightweight jersey. With a thick drawstring waistband and dual side pockets, they look fabulous paired with a leather jacket, classic tee, and leather sneakers.

Stateside: French Terry Tee

"French Terry Tee" in Heather Grey

Stateside's "French Terry Tee" in Heather Grey is an ultra cozy, versatile top featuring a slouchy, oversized fit, singular front pocket, and unfinished hems. Wear half tucked into distressed boyfriend jeans and sneakers for an easy, casual look.

Friday, May 6, 2016

Equipment: Mina Dress

"Mina Heart Printed Dress" in Peacoat

Equipment's"Mina Heart Printed Dress" in Peacoat is an adorable silk dress featuring a flattering A-line silhouette, allover tonal print, and front button placket. Lightweight and breezy, this beauty is perfection paired with heeled sandals and simple accessories.

Equipment: Lace Details

"Sleeveless Lucida Dress" in True Black

Equipment's "Sleeveless Lucida Dress" in True Black is a classically cut column dress featuring a front button placket and GORGEOUS lace trim. Pair with a wide-brimmed hat and strappy sandals for the perfect Mother's Day outfit!

Equipment: Flamingo Tank

"Lyle Flamingo Tank" in Bright White & Happy Pink Multi

We're LOVING all the fun prints we've received from Equipment this season. Among our favourites is the "Lyle Flamingo Tank" in Bright White & Happy Pink Multi, a higher neck shell with an overall looser fit, zipper back closure, and all over whimsical print. Pair with denim cutoffs and long, layered necklaces for a fun and easy summer outfit.

Tuesday, May 3, 2016

Free People: Stargazer

"Stargazer Mini Dress" in Blue Combo

Free People's featherweight "Stargazer Mini Dress" in Blue Combo is ideal for long, summer days. With a V-neckline, adjustable empire waistband, allover floral embroidery, and elasticized 3/4 length sleeves, this dress pairs beautifully with ankle boots and wooden accessories.

Monday, May 2, 2016

Velvet: Lace-Up Gem

"Darice Dress" in Multi

Velvet's "Darice Dress" in Multi is a MUST-HAVE this season. Featuring a subtle striped pattern throughout, a plunging V-neckline with lace-up detailing and dual front pockets, this canvas textured pullover looks AMAZING with strappy sandals and/or converse sneakers.

Velvet: Capped Sleeve Beauty

"Airlina Dress" in White

We're completely smitten with Velvet's "Airlina Dress" in White. So incredibly feminine, this beauty boasts a floral eyelet pattern throughout, flattering scoop neckline, capped sleeves, and a dropped waistline. Pair with strappy gladiator sandals and/or ankle booties for a cool, and effortless look.
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