Tuesday, August 15, 2017

ANINE BING: Bold & Beautiful

"Piper Silk Pants" in Black/White Stripe

We're OBSESSED with ANINE BING's "Piper Silk Pants" in Black/White Stripe...OBSESSED. Soft and beautifully drapey, these silk/satin pants feature a wide-leg silhouette and drawstring waistband. For every day wear, we're loving it teamed up with a leather jacket, simple tee, and comfy sneakers; for a dressier alternative, a silk cami, strappy sandals, and statement earrings will do quite nicely. LOVE.


ANINE BING: First 3 Words

"Word Search Tee" in White

Adorable!!! ANINE BING's "Word Search Tee" in White, crafted of super soft cotton, is an every day basic. Cut slightly relaxed throughout with a crew neckline and short sleeves, it features a fun "game" graphic on the front...
 What do you see?!!


Monday, August 14, 2017

Lauren Moshi: What Do You See?

"Peyton See Love High Neck Tank" in Green Camo

Cut higher in the neck with slightly exaggerated arm holes and a racerback back, Lauren Moshi's "Peyton See Love High Neck Tank" in Green Camo was an instant LOVE. Incredibly soft to the touch and muted in tone, this graphic gem is the perfect transitional top for fall. Wear now with distressed denim shorts and sneakers, later with an oversized cardigan and second-skin skinnies.


Lauren Moshi: To The Beat

"Bess Police Vintage Tee" in Black

Always HUGE fans of graphic tees, we're loving Lauren Moshi's latest shipment, a nod to some of music's all-time GREATS. Received in Black, the "Bess Police Vintage Tee" has all the offerings of a true vintage-store find. Extremely soft to the touch, it features a front screen print graphic in high contrast white coupled with distressed detailing throughout. Pair with distressed denim or a fitted leather skirt to play up the top's edgier vibe.
Shop "Bess Police Vintage Tee"

"Wolf Jimi Hendrix Classic Tee" in Onyx

Available in Onyx, Lauren Moshi's "Wolf Jimi Hendrix Classic Tee" also has a downtown, edgier feel. Semi-relaxed in cut, it too features wear and tear markings throughout. Set it apart by layering a silk kimono over top while pairing with second-skin skinnies and strappy sandals. It NEVER gets old...
Shop "Wolf Jimi Hendrix Class Tee"


B-Low The Belt: Metallic Beauties

"Baby Heaven Belt" in Black Suede

B-Low The Belt's "Baby Heaven" received in Black Suede is exactly what we all need in our wardrobes. Sleek yet edgy, this cincher is constructed of genuine suede and combines varying stud detailing throughout for a cool girl vibe. Rock this beauty with your favourite jeans and tee ensemble.

"Baby Frank Wrap Belt" in Silver/Black

Also on our style radar is the "Baby Frank Wrap Belt" in Black. An elongated version of the classic "Baby Frank", this one doubles up across the waist for a modern update. For an of the moment look, cinch this over a relaxed sweater dress and pair with velvet ankle booties and a statement necklace. We're LOVING this one!!!


Mackage: Genuine "Jovie"

"Jovie Relaxed Lightweight Down" in Black

UGH! If you didn't already believe in love at first sight, you will now. Received in Black, Mackage's "Jovie Relaxed Lightweight Down" has all the makings of a modern day love story. Constructed of genuine lambskin leather through the sleeves and lux down for the body, this beauty offers a contemporary, stylish alternative to cold weather gear. Added features such as sheepskin through the collar and cuffs and adjustable side zips on either side provide both functionality and fashion.


Saturday, August 12, 2017

Ready, Set, Sale!

Just because summer will officially be coming to an end, it doesn't mean your warm weather wardrobe has to too. We recently reduced our Spring and Summer collection down to 50% off!!! Most pieces can easily be worked into your fall and winter wardrobes. With limited sizes and quantities available, we'll happily see you online & in store.



Thursday, August 10, 2017

Equipment: Cashmere Cozy

"Anders Kimono" in Black

Crafted of the finest wool/cashmere blend, Equipment's "Anders Kimono" in Black is a luxurious, open front cardigan. Incredibly soft to the touch, it features oversized patch pockets and exaggerated bell-sleeves. Hitting mid-way down the thigh, it's the perfect pairing for second-skin skinnies and OTK boots...ALWAYS a winning combination in our eyes!


Equipment: We See You

"Aurora Top" in Black

Simultaneously naught and nice, Equipment's "Aurora Top" in Black straddles the in between perfectly! Long and lean through the body, this dotted topper features romantic elements such as a pleated collar and bow sleeves while it's semi-sheer nature injects just the right amount of attitude. Pair with cropped, high-waisted jeans and pointed-toe ankle boots for an uptown meets downtown vibe. LOVE.


ANINE BING: Peek-A-Boo Beauty

"Lace Sweatshirt" in Black

WOW. Now available in Black, ANINE BING's "Lace Sweatshirt" has us completely smitten. Intricately woven throughout with a floral peek-a-boo lace, this stunner has all the makings of a forever favourite. Semi-sheer in look, it boasts a high collar, ribbed hemline, and a frill accented yoke. Balance the top's feminine vibe by pairing it with an edgy leather skirt or roughed-up denim. AMAZING.


ANINE BING: Sheer Perfection

"Sheer Dot Blouse" in Black

Utterly feminine, ANINE BING's "Sheer Dot Blouse" in Black, cut from a swiss dot textured silk is both romantic and edgy. Completely sheer, this beauty features delicate detailing throughout from a softly ruffled neckline and cuffs to a center lace panel down the front. Layer over a dainty lace bralette for maximum appeal, or, for those slightly bashful fashionistas, a bodycon cami works just as well. OBSESSED.


Wednesday, August 9, 2017

What's Mabel Wearing???

Mabel's rocking out to her favourite concert in this knockout ensemble! She's chosen to pair ANINE BING's "Floral Lace Bra" with the "Sheer Dotted Blouse", both in Black. To balance out the top's romantic and feminine feel, Mabel's decided on Rails' "Austin Denim Shorts" in Light Vintage Wash and knew that B-Low The Belt's "Baby Frank Velvet" in Red was an absolute MUST. Kick on some leather booties and rock on, Mabel!!!


MOTHER Denim: Crazy Fox

"Vamp Fray" in Crazy Like a Fox

MOTHER Denim's "Vamp Fray" in Crazy Like a Fox has all the tellings of a well-worn, much-loved pair of jeans. Sexy and casual, it boasts a comfortable mid-rise, hand distressed whiskering throughout, and a raw edge hemline with slits on either side. Pair with a classic tee dressing it up and/or down with footwear depending on your mood. LOVE.


MOTHER Denim: Swoon Away

"Swooner Crop" in Your Treat or Mine?

MOTHER knows best. With an extra high-rise waistband in our current favourite wash, Your Treat or Mine?, the "Swooner Crop" has us positively swooning. Distressed detailing at the knees with a raw tapered hemline, this rigid denim is on all our must-have HIT list. Elevate this look with a high-collared blouse and open-toed heels.


Tuesday, August 8, 2017

MOTHER Denim: Knockout Knickers

"Tomcat Knickers" in Your Treat, Or Mine?

Received in Your Treat, Or Mine?, MOTHER Denim's latest MUST-HAVE item is their "Tomcat Knickers". Rigid in feel, they sit higher on the waist and end half-way down the leg. Heavily thrashed at the knee with a raw, frayed hemline, they look dynamite paired with a classic cotton tee and stacked heeled boots. As the weather gradually cools, a slouchy turtleneck provides the perfect balance. LOVE.


Free People: And The Beat Goes On...

"March To The Beat Top" in Blue Combo

Lightweight and incredibly stretchy, Free People's "March To The Beat Top" in Blue Combo features an of the moment off the shoulder silhouette with button front closure and exaggerated fit and flare sleeves. Pair with ultralight, distressed denim, buff coloured footwear, and oversized hoop earrings for an easy, no-fuss look.


Saturday, August 5, 2017

Holiday Hours: August Long Weekend


Introducing: Alo Yoga

Introducing Alo Yoga, a brand born in the heart of Los Angeles by two yoga devotees. Since 2007, Alo has grown to be a top tier luxury brand that not only caters to the practice of yoga itself, but has translated quite effortlessly into stylish street wear. Undoubtedly contemporary, Alo is rooted in its belief that "mindful movement in the studio leads to better living". Donned by some of the world's most renowned yogis as well as fashion-forward celebrities, this is a brand that is proud of its values and dedication to an improved lifestyle and community. Welcome, Alo Yoga to Yu Fashion!

"Epic Legging" in Black

Coined epic for a reason, the "Epic Legging" is the ideal mix of fashion and function. Crafted of Ultra Performance Nylon and anti-microbial dry wicking, the pant's contoured seams keep things sleek while its matte and glossy detailing keeps things fresh and modern. Received in Black, we anticipate this won't be here for long.  

"High Waist Moto Legging" in Black

Wildly popular and received in Black, the "High Waist Moto Legging" knocks our socks off! With moto-inspired paneling throughout and a mix of matte and high shine detailing, it's not difficult to see why these have become such a celebrity favourite. At home, on the streets, or in the studio, the "Moto" will be a go-to athleisure grab for yogis and non-yogis alike. OM-AZING!!!


3x1: High Rise "Byrd"-y

"Shelter Austin Crop" in Byrd

Received in Byrd, 3x1's "Shelter Austin Crop" boasts a soft and faded blue that has us OBSESSED. Details such as a cropped inseam, super high waist, and frayed bottom hem has this pair of jeans at the top of our list. Style with a simple long-sleeved tee and sock boots for a look that is both clean and updated. LOVE, LOVE, LOVE.


ANINE BING: Get "Red"-y, Set, GO!

"Nantucket Red Vintage Sweatshirt" in Red

Cozy in fiery Red, ANINE BING's "Nantucket Red Vintage Sweatshirt" boasts a fashion forward laid-back look in super soft cotton. Relaxed in fit with ribbed collar and cuffs, it pairs seamlessly with its partner, the "Nantucket Red Track Pants", or, if you're craving a slightly more urban feel, leather skinnies give off an irresistible, contemporary vibe.

"Nantucket Red Track Pants" in Red

 Go bold or go home. In ANINE BING's "Nantucket Red Track Pants" there's room for both. Vibrant and lounge-worthy, they look great coupled with an oversized sweatshirt or plunging V-neck tee with a lacy bralette. Either or, people will be wondering just how you did it.


Wednesday, August 2, 2017

ANINE BING: "Slipping" Beauty

"Deep V Lace Slip Dress" in Black

So simple, but OH. SO. GOOD. ANINE BING's "Deep V Lace Slip Dress" in Black is a definite NO-BRAINER. Crafted of sumptuous silk, this midi length beauty features delicate lace paneling across the front, slit along the side, and adjustable shoulder straps. Amazing dressed up and/or down, we're particularly fond of it styled with a leather moto jacket and studded ankle boots.


ANINE BING: Feminine Floral

"Floral Lace Bra" in Black

Yet another beauty to add to the collection, ANINE BING's "Floral Lace Bra" in Black is an absolute MUST. Delicate and feminine, this floral-cut lace gem works beautifully under anything and everything from everyday basics to special occasion silks.


Free People: Liguid Gold

"Metal Harem Pants" in Gold

Seriously, how AMAZING are Free People's "Metal Harem Pants" in Gold?!! Incredibly lightweight and breezy, they feature a paper bag waist with optional tie and boast somewhat of a subtle metallic sheen. For day, pair with a slouchy knit and pointed-toe slides; for evening, a bodycon bodysuit and sky-high heels. OBSESSED.


Free People: Luxe Velour

"Luxe Tee" in Navy

Dramatically oversized in fit, Free People's "Luxe Tee" in Navy combines both fashion and function. Crushed velvet in texture, this cozy topper features a plunging V-neckline, slight hi-lo hemline, and exaggerated side vents. Pair with skinny jeans and/or leggings for a perfectly imperfect off-duty look.


Velvet: Pretty Pintuck

"Jeslyn Pintuck Embroidered Top" in Cream

Available in Cream and Black, Velvet's "Jeslyn Pintuck Embroidered Top" is all kinds of pretty! Crafted from lightweight cotton, this beauty proves to be a great transitional piece as it moves seamlessly into the colder months. Boasting autumnal floral embroidery at the hemline with vintage crochet trim along the bottom and sleeves, both colour ways pair beautifully with both shorts and jeans. LOVE.


Velvet: Vintage Adara

"Adara Embroidered Velvet Jacket" in Multi

We're going to need a moment. Received in Multi, Velvet's "Adara Embroidered Velvet Jacket" is a definitive SHOW-STOPPER. Period. Plush velvet, cropped, and an altogether HEAD TURNER, we're salivating over this vintage-inspired statement jacket. Style with a classic tee and light-wash denim as pictured, or pair with a LBD for fancier evenings out. I mean...delicate beading and floral embroidery detail... need we say more?

Shop "Adara Embroidered Velvet Jacket"


Friday, July 28, 2017

Kendall + Kylie: Velour Variety

"Kaden 2" Boots in Light Grey

Boasting a gorgeous light grey with subtle purple undertone, Kendall +Kylie's "Kaden 2" will polish off any ensemble! Beautifully textured in crushed velvet with a crackled metallic heel, pair with cropped pants and a tailored coat for a look out of this world.


Thursday, July 27, 2017

Kendall + Kylie: Casual Cut-Out

"Tie Dress" in Medium Heather Grey

Casual and sophisticated, Kendall + Kylie's "Tie Dress" in Medium Heather Grey is understated sexiness at its finest. Featuring a front tie and subtle cut-out at the waist, this V-neck beauty fits relaxed at the top and fitted throughout the bottom. Pair with a leather jacket and studded ankle boots for an edgy vibe, or, with a denim jacket and sneakers for something slightly more casual.


Kendall + Kylie: Classy Choker

"Scallop Choker Dress" in Black

Step into Kendall + Kylie's gorgeous "Scallop Choker Dress" in Black, a DEFINITE head turner. Off the shoulder, fitted, and accented with a scallop hemline, this beauty is perfect for any occasion that needs that extra "oomph". Style with simple jewels and barely there heels for a night on the town. LOVE.


7FAM: Angled & Raw

"Ankle Skinny w/ Raw Angled Hem" in NY Rinse

Seriously edgy yet classic, 7FAM's "Ankle Skinny w/ Raw Angled Hem" in NY Rinse is a definite go-to grab. Dark in wash with contrasting spice threading, these cropped skinnies are ultra lightweight, stretchy, and feature an unfinished angled hemline. Perfect for just about any occasion, these basic with a twist jeans are a multi-season MUST.


Friday, July 21, 2017

Cami NYC: Stunning Skylar

"Skylar Blouse" in Black

Unbelievably gorgeous, Cami NYC's "Skylar Blouse" in Black is a fashion lover's MUST. Incredibly luxe to the touch, this silk georgette stunner features a cut-out at the front accented with scalloped edge lace and elasticized cuffs for added drama and comfort. Pair with skinny black jeans or leather leggings and pointed-toe pumps for a night on the town...OBSESSED with this one!!!


Cami NYC: Cult Classic

"Racer Charmeuse Tank" in Burgundy and Blush

Newly received in Burgundy and Blush, we're confident Cami NYC's "Racer Charmeuse Tank" will NOT last the week! Luxurious to the touch, these silken gems feature an overall relaxed fit and delicate lace trim across the neckline. Incredibly easy to wear, it's no wonder they're on ALL our "Must-Haves" lists...LOVE, LOVE, LOVE.


ANINE BING: Off-Duty Linen

"Linen V-Neck" in White

We might as well live in ANINE BING basics as the "Linen V-Neck", received in both White and Black, is a can't go wrong off-duty staple! Lightweight and easy in fit, it looks dynamite styled with everything from denim to leather. LOVE.



"Crew Neck T-Shirt" in White

An instant bestseller, ANINE BING's "Crew Neck T-Shirt", received in both White and Black, is an absolute MUST. More than just a tee, it's been crafted from the softest of fabrics (silk, anyone?!), is semi-sheer in appearance, and drapes ever so effortlessly about the body. A favourite for sure, it'll be on constant rotation this season and beyond!


ANINE BING: All In The Details

"Lace Back Detail Bralette" in Black

As if there wasn't already enough we loved of ANINE BING's, here's yet another piece that deserves a closer look. Received in Black, the "Lace Back Detail Bralette" is as sexy as it is beautiful. Delicate in the extreme, we're loving every spec of detail from the floral lace pattern, eyelash trim, to the flawless racerback back for open-back tops. Love at first sight!


3x1: Undone Prism

"Shelter Straight Leg Crop" in Prism

3x1's "Shelter Straight Leg Crop" in Prism is a treat for the eyes! With a slim straight leg fit in faded black, 3x1's attention to detail with its undone frayed hem is the cherry on top. Pair with a leather jacket and classic tee for an edgy chic vibe or, with a cozy knit and sneakers for the approaching chilly season.


3x1: Bully Beware

"Higher Ground BF Crop" in Bully

Bully beware, this mean pair of 3x1's is a classic hit! High in rise with a relaxed straight leg, 3x1's "Higher Ground BF Crop" in Bully takes no shortcuts to comfort and style. Crafted of imported Italian cotton, this 13 oz. denim will have you feeling and looking your best. Style with open toe mules to show off that distressed hem detail!


Free People: Delicate Diamond

"Diamond Embroidered Top" in Black

Lightweight and airy, we're LOVING Free People's "Diamond Embroidered Top" in Black. With gorgeous diamond floral stitching throughout, exaggerated bell-sleeves, and a plunging v-neckline, this beauty works as both a top and/or dress. Boho-esque in vibe, it seriously embodies the iconic style of Free People and we couldn't be happier. Pile on your favourite necklaces and your free spirit awaits...


Free People: Fleur du Jour

"Fleur du Jour Dress" in Blue

Free People's "Fleur du Jour Dress" in Blue strikes the right balance of romance and beauty. Featuring an off the shoulder neckline and gorgeous floral embroidery throughout the chest and sleeves, it is simply THE perfect summer dress. Pair with a wide-brimmed hat and strappy sandals for an ideal, dreamy vacation ensemble. LOVE.


Thursday, July 20, 2017

Free People: Shhh...

"Sweet Secrets Turtleneck" received in Black and Ivory

Available in Black and Ivory, Free People's "Sweet Secrets Turtleneck" will be a layering FAVE come fall. Lightweight and incredibly stretchy, this sheer mesh beauty features a lacy floral design throughout and convenient thumb holes at the sleeves. Layer over a delicate bralette and pair with distressed denim shorts and a statement belt. As the weather gradually cools, we're loving this beauty in combination with a leather vest and second-skin skinnies.


IRO: Shredded Stunner

"Cevoc Sweatshirt Dress" in Grey

Received in Grey, IRO's "Cevoc Sweatshirt Dress" is an absolute off-duty ESSENTIAL. With its inside out texture, this body-con beauty features a ribbed neckline and raw, unfinished hems. Pair with a leather moto jacket and sneakers for a cool girl's ode to casual.


IRO: Gorgeous "Gander"

"Gander Top" in Black

The prettiest of pretty tops has arrived in the form of IRO's "Gander". Received in Black, this tonal brocade beauty boasts a plunging neckline, lace-up front, soft ruffle detailing, lace insets throughout, and exaggerated bell-sleeves for added drama. Grunge-Glam at its finest, pair with leather leggings and pointed-toe pumps for a sexy evening option, or, rein it in and opt for distressed denim shorts and ankle booties for a "casual" alternative. OBSESSED.


7FAM: Perfect Mix

"Highwaist Josefina" in Vintage Wythe

Vintage meets modern in 7FAM's "Highwaist Josefina" in Vintage Wythe. Lighter in wash with hand sanding throughout for a well-worn look, these skinny boyfriend jeans feature a contoured waistband for comfort and shredded detailing at the knee and hem for added edge. Pair with a fitted bodysuit and pointed-toe pumps for a sexy yet casual look.


Monday, July 17, 2017

Introducing: Leah Alexandra Jewellery

Having spent time both on the East and West coast of Canada, Leah Alexandra has created designs influenced by her "life drawn to water". With a Bachelor of Design under her belt and experience as a jewellery buyer, Leah's commitment to quality and design has gained her quite the adoring fan base. Featured in Vogue, Elle, and InStyle Magazine, Leah Alexandra jewels have been spotted on  celebrities such as Jessica Alba and Reese Witherspoon.

The perfect beauties for stacking, Leah describes her collection as "timeless, fresh, and versatile".

Welcome to the Yu Fashion community, Leah!

"Sunny Necklace" in Rose Gold

One of Alexandra's most iconic item, the "Sunny Necklace", received in Rose Gold, Gold, and Silver, will compliment any and every outfit, and any and every occasion. A particular favourite of ours is this beauty in Rose Gold; sterling silver at its core with a 14k rose gold fill, it features faceted white topaz stones and a delicate attached chain. Layer with other dainties such as a choker and a lengthy pendant necklace to customize your look.

Shop "Sunny Necklace"

"Todos Ring" in Rose Gold

Yet another best-seller, the "Todos Ring" received in Rose Gold and Gold features a labradorite and moonstone at the center, respectively. Plated on sterling silver, this delicate ring is accented by two mini cubic zirconias and layers well with anything and everything with Alexandra's "Rainbow Ring" being a MAJOR staff pick.

Shop "Todos Ring"

Shop "Leah Alexandra"

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