More From Free People!

I know, Free People just keeps pouring into the store ( but can you complain?). The newest goodie is a french terry jacket with a vintage inspired print. Pair it with a pair of skinnies and black motor cycle boots for the perfect winter outfit.

Add Coats!

These coats are definitely a winter must have! Add coats are made of nylon and are down filled, which makes them amazingly warm but light weight. The two long coats we received come in "hot chocolate" and black. The "hot chocolate" coat has a stand up collar while the black coat has a drawstring hood ( for those of us who like to be extra cozy!). The shorter style that we received in navy, has a large fold down collar, and gives this coat a "biker chick" feel, which I love! With the cold winter months fast approaching you won't want to miss out on these super cozy coats!

More From Free People!

The shipment from Free People that arrived today is to die for ( I want everything!). We received two really cute tops: the Juliette top, in "beige combo" or  "red violet combo" is light and breezy and I love the floral print ( very bohemian). The Full Moon top, in "neutral" has a super cute ruffle hem and sheer lace yoke; definitely not your ordinary t-shirt!

Groa

Groa, formally known as Casch, is a clothing line out of Denmark that focuses on originality. Their pieces are truly unique and made of boiled wool, so they act as a sweater coat... this line is perfect for fall weather in Edmonton! We received a bunch of different styles including the military jacket in Black and the button ruffle jacket in Grey.

Nougat!

There are some more Nougat goodies here at the store!! We received a couple new cardigans! They are just too cute, the detailing is insane! Drop by and check them out!

Plastic Island!

Our Fall Shipment of Plastic Island is here! I absolutely LOVE Plastic Island because their clothing is right on trend, it literally looks like it just came off the runway.

The Stoneage Faux Leather Zip Vest is a deadringer for Burberry's Shearling Aviator coats this season and the Black Magic Tweed Jacket looks like Chanel. These two have to be my favorite pieces! I love the Faux Leather Vest to dress up jeans and a t-shirt. The Tweed Jacket would look awesome with a Lauren Moshi Tee underneath.

The other three pieces pictured, the Geraldine Blouse, the Wasson Pocket Tank, and the Boyfriend Pocket Tee are great basics with a twist, a simple departure from your basic tees and tanks!

Bordeaux

We have just received a new shipment of Bordeaux... everything is so beautiful! I love their use of embellishment! Honestly, they take "deciding what jewellery to wear" out of the equation! Another great thing about Bordeaux is most of their shirts and dresses have built-in slimmers... it's probably the best feature! They suck you in, so can wear the tops with your skinny jeans and not worry about having a bulge! Drop by, the tops and dresses are even more stunning in person!

Amanda Uprichard

More Amanda Uprichard is here! We have just received the "Joan" Dress in 3 new colors: Red (pictured above), Fuchsia Feather (pictured above), and Grey. This dress is so cute and very versatile with the addition of leggings. I picture it for fall with leggings, a studded belt, and a grandpa cardigan.

The "Penny" Dress is really cute and girlie! I love the ruffles on them! We got both styles, the left in royal blue and the right in black. To edge up the dress, I would pair it with tights and combat boots.

Drop by and try them on!!! 

New Winter Kate!!

The Fall Shipment of Winter Kate is here, and I could not be more excited!!! I love looking at all the fun prints and fabrics! This line is definitely out-there, fit for a true fashionista!

This time around, Nicole did her favorite style, the "Jasmine Cardy", in a Velvet Burnout! The colors in the "Jasmine Cardy" are gorgeous, it is a beautiful combination of purple, brown, and olive... all perfect fall colors! Velvet is a huge trend for fall, so this is an easy way to add velvet to your outfit. This wrap looks great with grey denim and a simple top or even cargo pants. With the "Jasmine", I would suggest wearing slim pants and neutral colors to counteract the length in the front.

A new style this collection is the "Jade", which reminds me of the "Eden" except shorter. I also find the shorter style a little more everyday, you can just throw it over your outfit like a blazer. The black silk "Jade" is a great basic, I think it would look great with skinny jeans tucked into motorcycle boots and a patterned scarf! The "Jade" in gold is a standout piece! I love the contrast of the pale yellow with the turquoise print! This totally has a 70's vibe, which is a big trend for fall. If you are a little more adventurous, I would wear this with a flowy top and bell-bottoms to channel your inner hippie child! 

       

Juicy Couture

We received this super cute Bow Cardigan by Juicy in Grey along with a Ruffled Brown Plaid Shirt. Honestly, all of Juicy's clothing has the cutest detailing that makes them unique! Also, their quality is impeccable! Drop by and check them out.

Overheard at Yu...

This section of the blog is dedicated to a customer who came up with the idea of "Overheard at Yu"... Weekly, we will post quotes that we have heard, you will probably have a chuckle.

"I get so excited when I look at myself in the mirror"

"Why do I have to look so good in everything?"

"I have a 'thass' (part thigh, part a**) or a suba** in these pants" (Don't we all sometimes???)

More to come when we think of them!

Nation Ltd.

No-Name Ex-Boyfriend Tee

Cabo Sweatshirt

Oregon Tee

Madison Ex-Boyfriend Tee

We have received a bunch of Nation Ltd. Tees! We received new styles that are perfect for jeans! Drop by and check them out!!!

Mackage Shearling Coats!

Mackage Macy Coat

This fall Mackage has done some amazing shearling coats. They are just so glamorous! We received the "Macy" coat in black (as pictured above) and the "Kirstyn" jacket in brown; you will have a hard time deciding between the two! Shearling was a HUGE trend for fall, most notably seen on the Burberry runway! This is a trend worth trying because it is so cold here... so you'll get lots of wear out of the shearling coats. Apparently, we are the only boutique in Edmonton carrying the Mackage shearlings, so drop by and check them out!!  

Burberry Fall Runway

  

Nougat

Nougat has returned to Yu Fashion!!! This line originates out of London and is known for their pretty cardigans and silk tops! Their fall collection does not disappoint; they're so many cute cardigans... I want them all!!!  I love the romantic feel of the cardigans, they remind me of Louis Vuitton and Prada's fall runway shows. These are just a few of the pieces we received from Nougat, so drop by and check them out!!! Sizes are running out fast.

PJ Salvage

A staple at Yu is PJ Salvage. Their pajamas are super cute, comfy, and cozy!! I absolutely LOVE the prints; they are so much fun! Honestly, you will wish you still had slumber parties to showcase your new PJs. We just received a new shipment: "Sheep to Sheep" and "Peace Out" (as pictured above). The names are just too cute to pass up! Both prints come in a nightie and a two-piece set.

New Sale Markdowns!

We have just marked down our spring/summer sale items to 50% off! Drop by and take a look at your fav designers such as, Odd Molly, Free People, and Juicy Couture summer markdowns!! *some exceptions apply*

New Juicy Flats

I wear ballet flats ALL the time: to work, to school, and running errands around the city. My favorite ones have to be the Juicy Couture ballet flats...they are super cute, and best of all super comfortable! We just received 3 new styles: the "Robyn", the "Abbott", and the "Racine". I love the "Robyn"; my favourite part about them is the color...they're olive! Olive footwear is a huge trend for fall ,and will look great with all your cargo pants! The "Abbott" flat is seriously a deadringer for the Miu Miu ballet flats, but about 1/3 of the price! They have a bit more structure, so if you have problems wearing flats, this might be a better alternative for you. The "Racine" are super cute, and I love love love the studs, they make the flats look less cute and more edgy! Drop by and try on a pair, you will have trouble deciding which ones you like best!!!

New Vince Sweaters!

There is something about Vince sweaters that make them sooooo irresistible; we have sold out of our two previous shipments of Vince sweaters, and I think the same will happen to these two. The great thing about Vince is the styles are so classic, you could seriously wear these sweaters everyday, and they will never tire. I love the two new styles we received: the "Blanket Sweater" (left) and the "Merino Wool Sweater" (right), they are both so cozy and chic looking! Honestly, Vince makes a bulky sweater look fashionable!

Free People

We just received a HUGE shipment of Free People...according to Diane, "there are 49 units worth of stuff!" There are so many cute styles that would be perfect for fall. Here is just a tidbit: the first sweater, "Princess Belle," in black, is a perfect fall sweater; the "O-La-La Lace Top" is so cute and girlie...Mabel is wearing it in Cream this week. We also received this top in Almost Black (as pictured). The "Cord Victorian Riding Jacket" is the perfect mix of romantic and military! I love combining two trends into one piece of clothing! Drop by and take a look at all 49 items!

What's Mabel Wearing????

This week Mabel is getting ready for Fall in her Cognac Mackage "Nella" Leather Jacket. I love this colour; it is a huge trend for fall, and is an unexpected neutral. It works with cream and brown, but surprisingly looks great with black and grey as well. Underneath the jacket, Mabel has on a Free People Lace Shirt that we just received. This top is ultra girlie, and a great layering piece for the Fall! For jewels, Mabel is wearing a Jocelyn Kennedy burnt horn necklace layered with a Chan Luu charm piece. On top of these jewels, she has on a Chan Luu scarf in Sand Dollar...I absolutely love these scarves!!! They are perfect to throw on when it gets a little chilly outside! Mabel is combining bohemian, girlie, and rocker to make a look of her own!