We've recently received some beautiful pieces from a brand new to Yu Fashion, Generation Love. This up and coming brand based in New York was started by co-founders Roni Hirshberg and Audrey Bressa-Valcourt. “We founded Generation love as an extension of ourselves,” says the pair. “Drawing from our unique blend of American and French influences, we’re setting a new standard of effortless, bold essentials for the modern women.”
Each piece is thoughtfully crafted with luxurious fabrics and high-quality fit, and features fun, unexpected details. "Our mission is to provide you with an elevated wardrobe of statement pieces that double as closet essentials; sleek, yet laid back pairings that feel equally modern and timeless. Whether it’s school drop off, meetings, after-work drinks or date night, these pieces will take you where you need to go with ease" state Roni and Audrey.
We're excited to begin showcasing these special pieces!