Saturday, March 27, 2021

New Brand: Generation Love

We've recently received some beautiful pieces from a brand new to Yu Fashion, Generation Love. This up and coming brand based in New York was started by co-founders Roni Hirshberg and Audrey Bressa-Valcourt. “We founded Generation love as an extension of ourselves,” says the pair. “Drawing from our unique blend of American and French influences, we’re setting a new standard of effortless, bold essentials for the modern women.”


Each piece is thoughtfully crafted with luxurious fabrics and high-quality fit, and features fun, unexpected details. "Our mission is to provide you with an elevated wardrobe of statement pieces that double as closet essentials; sleek, yet laid back pairings that feel equally modern and timeless. Whether it’s school drop off, meetings, after-work drinks or date night, these pieces will take you where you need to go with ease" state Roni and Audrey. 

We're excited to begin showcasing these special pieces!

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Anine Bing: Breezy Graphic Tee

"Ida Tee Palm" in Washed Black



 We're ecstatic to receive a new graphic tee by Anine Bing, the "Ida Tee Palm" in Washed Black. This design has a lightweight material that drapes perfectly. The tee features a small graphic on the chest, and a larger palm tree graphic on the back - paying homage to the brand's LA origin. Tuck the top into trousers or denim, or knot and wear over a slip dress for a more feminine look.

Shop the Idea Tee Palm.




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Anine Bing: Best Shoulder Forward

 

"Tanner Tank" in Washed Black

Anine Bing's "Tanner Tank" in Washed Black is the perfect way to make a statement with minimal effort. This relaxed fitting tank receives an edgy feel with removable padded shoulders and a faded black shade. The simple top looks incredible tucked into your favourite jeans and paired with simple accessories.

Shop Anine Bing.

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Anine Bing: Mockneck Knit

"Opal Top" in Ivory
Anine Bing's "Opal Top" is destined to become your new go-to topper. The simple top makes anything feel instantly put together thanks to its knit construction and mini mock-neck. We love the look of it paired with joggers, simple sneakers and an optional leather moto jacket!

Shop the Opal Top.

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Anine Bing: Sage Basic

"Morgan Tank" in Green Khaki


 Anine Bing's "Morgan Tank" is a play on the brand's popular racerback tank in a fresh new hue. The easy-wearing tank features an exaggerated neckline, wide armholes and a ribbed construction. The muted green shade is perfect for spring but will carry through the rest of the year! Tuck into high-waisted trousers and wear on it's own or layered underneath a blazer. 

Shop the Morgan Tank

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