Tuesday, July 8, 2014

New Brand: Iro

Iro is a trendy, contemporary brand based out of Paris, designed by brothers Laurent and Arik Bitton. The Bitton brothers gained experience and connections in the fashion industry by helping run their family's womens wear line, and decided to start their own line in 2002. The name "Iro" comes from the Japanese word for colour, and the brand has created many iconic pieces, such as destroyed t-shirts and lux leather jackets that everyone from celebrities to models are lusting over!


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