Tuesday, November 19, 2013

New Day, New Brand: Happiness

Happiness clothing launched in LA in 2007 by founder Mike Scarpellini and a group of like-minded peers. Funky t-shirts and casual wear are the basis of his line whose images are "inspired by current news, music, and gossip." All goods within the line are produced by Scarpellini's family-owned factory in Rimini, Italy, and have garnered a cult following amongst the masses; after all, who wouldn't want a little "Happiness"???

"Paris Baseball Tee" in White/Black

One of our absolute faves this delivery, the "Paris Baseball Tee" in White/Black, features an inverted Eiffel Tower; this top looks fab paired with distressed skinnies and ankle boots, all that's missing is a fur accented leather jacket and Chan Luu scarf!
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